Cost Effective Ways To Market Your Business

Cost Effective Ways To Market Your Business

Many small businesses struggle with the investment required to distribute marketing materials. Though they know every marketing effort should be considered an investment with an expected return, limited budgets mean they can’t risk the entire business by hinging it on the success of any given campaign.

Marketing distribution is one of the biggest barriers to small business success. Sure, you can print postcards cheap, but you’ll still have to pay postage to deliver them to your target audience. Fortunately, several marketing tools can be distributed without postage costs. When you employ these marketing tools, you only need to invest a bit of your time to reach a potentially-enormous number of people.

By taking a little time to distribute your own marketing materials, you can save money and increase your return on investment, helping to ensure your marketing campaign yields outstanding profits. Here are five marketing tools you can distribute on your own.

 

·        Business Cards

Printing business cards is a must if you want to have a powerful business networking presence, but not all business cards are created equal. In fact, after networking events most business cards end up thrown in the trash. Turn the back of your business card into a coupon or coupon code. Make it time-limited to motivate fast response. If your offer is good enough, qualified prospects will want to take advantage of it before your expiration date.

·        Flyers

Flyers are mini-posters, perfect for community bulletin boards and to hand directly to passers-by, such as with club card flyers. Since they’re smaller, flyers aren’t quite as attention-getting as posters; however, they’re able to be placed nearly anywhere, which gives them greater reach. Blanket your community with flyers, and you’ll get the message out cheap and easy.

·        Door hangers

Door hanger marketing is the perfect way to pack the punch of a postcard with none of the postage fees. In fact, door hangers can be even more powerful since they’re placed directly on door knobs and not in mailboxes with the rest of the mail. You can distribute door hangers to selected neighborhoods that meet your target demographics.

 

 

The best promotional products are going to be ones that people use every day. Sticky pads, note pads, and pens are the most effective promotional products for most businesses. People need them, use them daily, and they are relatively cheap. Unless you have something very unique that people will use very often, or you have a budget that allows you to purchase really cool promo products like USB memory cards, go with pens, notepads, and sticky pads.

 

Check out all our other marketing materials when you visit our sister companies at:

 

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20700 Miles Parkway – Cleveland – Ohio – 44128 – 216-587-2389

Introducing Our New Website and Products

Introducing Our New Products

It’s with great excitement that we unveil our new website to you. Aside from an updated look, the new website features a powerful new way to sift through our portfolio of products, making it easier for you to better understand our wide range of services and capabilities. We have made WePrintQuick.Com your one stop shop for marketing your business.

Promotional Products

We now offer creative and cost effective promotional products and advertising specialties that promote your company. We offer a full line of imprinted ad specialty and promo products and can showcase your logo with personalized information on a variety of products in the following categories: auto, apparel (t-shirts, polos and logo shirts), awards, bags, coolers, desktop, drink ware, flashlights, fun, health, beauty, golf, house wares, id’s, key rings and key tags, magnets, memory, usb’s, flash drives, notebooks, notepads, pens, pet items, sports, sticky notes, technology, and tools.

Check out CoolMarketing.us for a list of all of our promotional and branding products.

Waterproof Menus

Looking for an excellent alternative to expensive plastic menu printing or flimsy paper menus? Waterproof Menu Printing offers our special Full Color Printing on Waterproof, Tear and Stain Resistant Paper.

Plastic menus have a very high minimum quantity and cost associated with them. Waterproof Menu Printing offers a similar durability with a much lower minimum and cost. If you are looking for menus that have that extra durability, Waterproof Menu Printing is the perfect choice. No lamination needed!

Our Printing Capabilities

WePrintQuick.com An online service provided by Eveready Printing, Inc.is a full service company, delivering fast, affordable, full color products and services, including offset and digital solutions. We print brochures, booklets, business cards, calendars, catalogs, envelopes, flyers, letterhead, newsletters, postcards, posters and more. In addition to our printing products, we offer professional design services and mailing services. As a one-stop source with a solution for any need, we pride ourselves in providing ultimate convenience to our customers

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How To Design a Profitable Postcard

How To Design a Profitable Postcard

In this high-tech business world, postcards may not be the first marketing vehicle that comes to mind when planning a lead generation campaign. That’s really too bad since with just a few proven tips you can create powerful marketing postcards that are almost guaranteed to deliver a good response and at a fraction of the cost of high-tech marketing methods.

1. Make an impression

How many of you have looked forward to receiving a postcard from friends or relatives? The compelling picture on the front makes you immediately turn it over to read. Why not incorporate an image-style postcard on the front of your postcard with a “wish you were here” or “wish you had this” feature on the card? Since postcards are available in a variety of sizes from 4-inch by 6-inch, 6-inch by 9-inch or 5.5-inch by 8.5-inch and more, and they are available on many different paperweights, you can explore this theme to develop a warm reception to your postcard.

2. Get to the point

Postcards deliver an instant “read now” quality. In order to attract your customer’s interest, get right to the point with your main statement, which should be your biggest benefit or a distinctive advantage. You need to capture interest immediately in order to maintain the “read now” advantage. If possible, customize the postcard with customer’s name, pet’s name, free offer on products like prefer … anything that provides you with an edge and makes the customer feel like you already know them.

3. Do the right thing

Marketing postcards are most effective when they are used to generate website traffic, phone calls or sales leads. They are less effective for closing sales because they do not provide enough space for a detailed sales message. Please don’t try to include one. It will destroy the personal nature of your message. Instead, focus on persuading the reader to visit your website, call you or some other action.

4. Be clear and actionable

You have just a few seconds to capture the reader’s attention and convince them to take the action you want. So keep the message brief and easily understood. If you are using sentences, keep them short and make sure there are lines in between. You don’t want to overwhelm your reader. Better yet, see if you can reduce the sentences into short bullet points to get your message across quickly. The litmus test is whether you can understand the message with just a brief glance. Test out your message with someone whose opinion you trust.

5. Act now

You know how much people love to procrastinate. In fact, there were more than 1,300 + books listed on Amazon.com in regards to procrastination. You have to give your reader a reason to respond now. The best methods include offering a discounted price for a limited time, a special bonus for the first 100 respondents or some other offer if they respond before a certain deadline.

Postcards might not be a high-tech innovation but, if done right, they have enough gadgets to produce results.

WePrintQuick.com gives you professional quality printing for a great deal less than you would expect. We’re an online service provided by Eveready Printing, Inc.

We’ve been providing exceptional printing services for more than a century. Our full-color printing services are second to none when it comes to bright, lifelike color and detail.
Read more: http://www.weprintquick.com/#ixzz2j7jspWo5

How To Design A Great Brochure

How To Design A Great Brochure

According to the dictionary a brochure is “a small book or pamphlet, often containing promotional material or product information.” The truth is brochures can be large and their contents must vary depending on the situation.

Even in this age of cyber marketing, brochures have not gone out of fashion. Business people still like printed brochure marketing for the personal touch they offer in communication with clients. Customers or would-be customers can read about the company and its products at their leisure. Brochures are excellent print tools that give customers all the relevant information they need before making a purchase. Apart from attracting new customers, a brochure helps a business organization to stay in touch with its existing customers, build loyalty and reinforce credibility.

In order to be effective, a brochure must satisfy certain conditions in terms of both content and design. A hastily prepared brochure without proper planning can drive customers away. To stimulate the desired effect among customers, a brochure must be attractive-looking and contain all of the relevant information. A good brochure contains all of the following:

If you follow these easy steps to building an effective brochure, you will find yourself more respected and having a better conversion rate for sales.

(Different Brochure Designs)

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Contact WePrintQuick for professional quality printing for a great deal less than you would expect. We’re an online service provided by Eveready Printing, Inc.
Read more: http://www.weprintquick.com/#ixzz2gZk90xQ2

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Introducing Our Print Marketing Newsletter

Informative Newsletter

I want to introduce our readers to our newest NEWSLETTER LINK on our website: www.weprintquick.com. The purpose of this NEWSLETTER is to keep our customers and our blog readers up to date with everything happening at WePrintQuick/Eveready Printing. With all the services we offer along with all of the new products there is a possibility of not having mentioned them all to you. This is now my chance to remind you of them and of course invite you to visit www.weprintquick.com for up to date information and any special offers available.

This newsletter is to keep you in the picture, so please feel free to submit ideas on subjects and products you would like to be kept more informed about.

www.weprintquick.com

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Build Your Business with Door-Hanger Marketing

I have written several blogs about door-hanger marketing and I feel the need to stress how important this little piece of advertising can be to boost your business sales. Doors are everywhere–neighborhoods houses, office buildings; hotels, etc. … why not take advantage of them as an idea for a marketing campaign?

Door-hanger marketing is an effective yet inexpensive way to reach an audience. Because your advertising message must physically be removed from the doorknob, it is very likely to be read and make an impression that lasts beyond a brief glance. And unlike other advertisements your prospect receives, door hangers typically stand alone without competition.

Here are a few ways to take advantage of door hanger marketing

Introduce a new business

Spread the word in local neighborhoods about your new company or services. Be sure to include a phone number, street address, and company website address.

Target a specific market

For example, if your company provides lawn service, you can deliver your message just to the homes that look to need lawn card. Or if you sell renter’s insurance, you can target apartment complexes.

Create name recognition

A consistent door-hanger campaign trains your prospect to think of you when the need arises for your product or service. Want to ensure the recipient keeps your hanger around longer? Distribute hangers with an affixed magnet, especially if the hanger includes your company’s hours of operation or other pertinent information.

Offer Money Saving Coupons

Track the success of your campaign with a special perforated tear-off of a discount coupon or business card.

Spread information, service reminders, etc

In addition to promotional advertising, door hangers can be used to provide information, serve as service reminders, or even to let your customers know you paid them a visit. If you’re interested in seeing what door hangers can do for your business, visit our website or give us a call today! We’ll help you develop a creative design to achieve the results you need.

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