Cost Effective Ways To Market Your Business

Cost Effective Ways To Market Your Business

Many small businesses struggle with the investment required to distribute marketing materials. Though they know every marketing effort should be considered an investment with an expected return, limited budgets mean they can’t risk the entire business by hinging it on the success of any given campaign.

Marketing distribution is one of the biggest barriers to small business success. Sure, you can print postcards cheap, but you’ll still have to pay postage to deliver them to your target audience. Fortunately, several marketing tools can be distributed without postage costs. When you employ these marketing tools, you only need to invest a bit of your time to reach a potentially-enormous number of people.

By taking a little time to distribute your own marketing materials, you can save money and increase your return on investment, helping to ensure your marketing campaign yields outstanding profits. Here are five marketing tools you can distribute on your own.

 

·        Business Cards

Printing business cards is a must if you want to have a powerful business networking presence, but not all business cards are created equal. In fact, after networking events most business cards end up thrown in the trash. Turn the back of your business card into a coupon or coupon code. Make it time-limited to motivate fast response. If your offer is good enough, qualified prospects will want to take advantage of it before your expiration date.

·        Flyers

Flyers are mini-posters, perfect for community bulletin boards and to hand directly to passers-by, such as with club card flyers. Since they’re smaller, flyers aren’t quite as attention-getting as posters; however, they’re able to be placed nearly anywhere, which gives them greater reach. Blanket your community with flyers, and you’ll get the message out cheap and easy.

·        Door hangers

Door hanger marketing is the perfect way to pack the punch of a postcard with none of the postage fees. In fact, door hangers can be even more powerful since they’re placed directly on door knobs and not in mailboxes with the rest of the mail. You can distribute door hangers to selected neighborhoods that meet your target demographics.

 

 

The best promotional products are going to be ones that people use every day. Sticky pads, note pads, and pens are the most effective promotional products for most businesses. People need them, use them daily, and they are relatively cheap. Unless you have something very unique that people will use very often, or you have a budget that allows you to purchase really cool promo products like USB memory cards, go with pens, notepads, and sticky pads.

 

Check out all our other marketing materials when you visit our sister companies at:

 

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How to Design a Business Card

How to Design a Business Card 

Business cards are still the most widely used form of marketing there is. Even with social media and cell phones, the business card is the quickest and most transportable form of information around. So what should you advertise in such prime real estate to be noticed? Just like any other strong marketing material you need to keep in mind the basic principles of design when laying out your business card.

You use to have to consider how much money you were willing to spend before you could figure out how many colors you were going to use in your business card design. But with digital printing presses becoming the norm it’s much more economical to print a four-color process card. With four-color process the sky is the limit with colors; however, you can still get a really clean and memorable design using only two colors and really nice paper stock.

A picture is worth a thousand words

You could just put some words on your card but that would mean someone would have to read it to know who you are and what you do. If you have a well-thought out image to go with your information, then someone could take one glance at it to determine what it is for before getting close enough to read the type.

Three questions to answer when choosing an image:

  • What image will convey what you do with one glance?
  • Does it look good at a small scale?
  • Does it have a clean area for text if you are planning to use it on the whole card”

Sample scenario: Victoria Miles is a wedding planner. When you think of wedding planners you could think of many things that go along with the idea of a wedding: cake, flowers, a dress or rings. So as not to be confused with a cake maker or a florist, Victoria has decided to go with wedding rings for her image. Let’s take a look at a couple of images she found.

Picture 1  wedding-rings

 

Picture 2bc-picture-2

Both images feature two wedding rings and both images have a similar pallet of colors; however, one is a better image to use than the other for a couple of reasons. While you could extend the white space on the right in picture 2 to make room for Victoria’s information, it would feel cramped and would be overshadowed by the image. Picture 1 on the other hand has a lot of unencumbered space that text would lay nicely on top of, allowing Victoria’s name to take center stage. Another reason picture 1 is the better choice for a business card is the impression it gives from a distance. Picture 1’s image is strong and from a distance still comes across as a pair of wedding rings, while the rings in picture 2 do not stand out as much and are upstaged by the box they are resting in. From a distance it is hard to distinguish immediately that it is a pair of wedding rings.

Say it like you mean it
Now that we’ve chosen the image for Victoria’s cards we need to add her information to the card. Easy enough, right? First, let’s go over a few key design points:

The result
Take a look at Victoria’s card below. Notice even though we had the option of using every color under the sun because she is getting a four-color process card we went with black text because it stood out the best on the photo. We even put a little bit of a glow around her name to help it stand out from the background. We put emphasis on her name and how to contact her by varying the font style and size.

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Clean, elegant and effective is what Victoria got with this business card design. Remember your business card can be the most effective advertising tool if designed properly.

 

WePrintQuick.com gives you professional quality printing for a great deal less than you would expect. We’re an online service provided by Eveready Printing, Inc.

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Unique Marketing Tools To Bring In Business

Unique Marketing Tools To Bring In Business

Summer has finally arrived, business owners are looking for new ways to draw customers in. Waterproof Menu’s, Repositional Window Clings and Peel N Stick Postcards are popular ways to advertise. However, in the past, many business owners – especially small independents -, have found marketing this way to be cost prohibitive. Not so today, as new synthetic digital substrates have become available, allowing any business owner to use their creativity to produce unique marketing pieces.

Some of those solutions are waterproof menus / paper products and custom repostional window clings. These printable promotional products are the tools business owners have been waiting for.

  1. Waterproof Menus

The Waterproof Menu’s / Paper Products are the solution to restaurant’s, salons, bars or any business owner who conduct a lot of business outdoors having to constantly replace their menus. Have your menus custom printed on a Waterproof Synthetic Paper created to withstand the harsh, every day restaurant elements. We offer several manufacturing options including: Spiral Bound Menus, Bi-Fold or Tri-Fold Menus, and Single Page Menus. Our menus are available in numerous sizes, formats and thicknesses. The Waterproof Menu is washable and tear resistant. Having your menus printed on this type of paper are sure to be the solution to all your menu needs

  1. Window Clings

We offer Crystal Clear Cling as a solution to business owner’s promotional needs. The optically clear polyester film applies to any clean glass surface. This cling is neither white nor “frosty” clear, it truly is optically clear. Thus, promotional messages can be communicated while customers are still able to enjoy the views and the public walking by your shop can see the inviting atmosphere inside.

  1. Peel N Stick Postcards

While old-fashioned postcards can be easily misplaced or discarded, Peel N Stick Waterproof Postcards are designed to be posted/stuck on a variety surfaces for long lasting use. They are durable, waterproof and tear resistant, and their unique repositionable adhesive means they will stick to virtually any surface, including painted walls, wood cabinets, glass, metal, and even the a laptop. Plus, they can be easily removed and reapplied multiple times. So your marketing message gets posted where the customer wants and is a constant reminder of your marketing message.

  4.   Be Creative

In order to effectively attract customers, business owners need to make a statement that can help differentiate them from their competitors. Waterproof Menus and Waterproof Paper Products let’s customers know that you are a true professional. Window Clings and Peel & Stick Postcards help business owners reach potential customers and retain their current customers.

  1. Place the promotional piece where it counts

Windows and glass doors are not the only valuable piece of real estate in the business and restaurant. Every wall offers an opportunity to tastefully communicate with customers. Business owners now have a great new way to make their company unique and do promotions that suit them best. All it takes is to unleash their passion and creativity and the right professional commercial printer.

One of your company’s biggest marketing tools should be a reflection of your love and passion for your business. Today, a new type of paper gives you the ability to make your marketing piece as unique as your company, at a price point that is affordable.
Read more: http://www.waterproofmenuprinting.com/#ixzz2Z8XhCeaT

 

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My Blogs

What do you mean you haven’t been reading my blogs on wordpress and my website? You should check out my blogs for some great marketing advice.  Even if you don’t purchase print products for me, my blogs educate on how to effectively use print marketing.

 

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Increase Your Business Sales

HOT IDEAS TO HELP KEEP YOUR BUSINESS SALES FROM COOLING DOWN

For many businesses, the weather may heat up, but sales cool off in the summer. While summer may be a few months away, it’s never too early to start thinking about a summer marketing plan.

New businesses and those that are struggling to grow are faced with many challenges in terms of self-promotion. One of the biggest challenges these businesses face is the question of how much to spend on marketing and advertising, and what will give them the most bang for their dollar? Summer and the warmer weather presents a bounty of opportunities for inexpensive and very personalized marketing activities that most small businesses can utilize.  These ideas are well suited for companies that provide service in the homes or offices of their clients, such as heating and cooling, pool care, realtors and landscape services, but the practices can be adopted and used by almost any small business.

 

WePrintQuick.com, a service of Eveready Printing wants to share some relatively inexpensive and simple ideas that you can use to promote your business and attract customer loyalty.

 

As the weather warms, options such as door hangers and printed flyers become a way to reach potential customers. Selecting targeted neighborhoods based on the products or services you offer and the demand for those products and services is a very important step.  Once you have identified your ideal market, visit these neighborhoods and enjoy the warmth of the day as you meet potential customers and leave information behind for them. For service based businesses, sending a stack of door hangers with technicians creates an opportunity to boast about the good job you’ve done in a neighborhood.  Have the technicians spend just a few minutes hanging door hangers on the doors of close neighbors, or placing flyers in the mailboxes or doors.  This says, “Hey – we did a great job for your neighbor, and we’ll do the same for you.”

 

If your business is one that doesn’t have service technicians going out into the community, another great idea for summer marketing your business is to personalize and distribute cold bottles of water. Create a marketing message for your ideal customer and have labels printed up. Distribute cold bottles of water in areas where your research indicates you might expect to find your target customer.  Be sure to include your contact information, including a QR code if possible, and keep the labels simple and eye catching. Have your labels printed professionally for the best impact. Only apply labels to what you think will get used up in a day, so that the moisture doesn’t damage your printed labels..

 

If these methods don’t meet your needs, another method that works well depending on your product or service is to visit yard sales and flea markets in your spare time with a pocket full of business cards.  Talk to everyone about what you, your business and the services you provide. Offer them your business card. Business cards are inexpensive and a very cost effective method of spreading the word, about yourself and your business, particularly when purchased in large quantities. Business owners, you should always talk yourself up, because if you don’t, who will? 

 

Joining forces with other small businesses to cross promote your products and services can help ease the financial burden of advertising. Seek out partners that compliment each others’ business and that won’t put you in a situation of having to make hard choices or stepping on the toes of your partner.. Announce your partnership in both companies newsletters and mailings, write a press release and tell the community that you’ve teamed up to offer 2 (or more) great products or services. Combine your marketing dollars and send out postcards offering special summer savings, or team up to purchase flyers or door hangers together, creating more bang for your marketing buck.

 

Summer festivals, fairs, and carnivals are great opportunities for small business owners to develop their brand and promote the company to prospective customers. A review of city websites, community newspapers and flyers, and visit to the local Chamber of Commerce will identify opportunities suitable for the business to participate in, sponsor, or both. Some well-placed advertising and a vendor booth should add new customers to the roster.

Warm weather provides the chance to take customers out for lunch, fishing, or a round of golf. A ticket to a sporting event or show is tax-deductible if the outing is designed for promotional purposes. Vendors and business partners should be given an equal amount of quality time. Send them greeting cards with an invitation for a day on the greens or a nice lunch in the sunshine.

 

These are just a few ways to embrace the heat of the summer and draw customers to your business. WePrintQuick.com is here to help.

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PRINTING 101

The decision to order printed material to represent your business is a big one with much thought and time involved.  What printer should I choose?  What should my budget be?  How can I know that I am getting professional product at a reasonable price?  What kind of customer service should I expect to receive?  What do terms such as 4 over, cmyk and proof mean?  This column is intended to introduce new entrepreneurs, as well as those who haven’t ventured into the realm of professional printers, to concepts they should know and understand when attempting to enter into a printing relationship.

 

My name is Lisa Blevins, My expertise is in Marketing and Advertising. I currently work for WePrintQuick.com, a division of Eveready Printing. I am new to the printing industry and in the last few months I have enjoyed a crash course in Printing 101.  I have gone from knowing very little about the printing world to being able to function at a reasonable level. I wanted to share what I have learned with you in the hope that my knowledge will help you advance your marketing skills as a new entrepreneur, and maybe — just maybe — bring you to weprintquick.com when you are ready to start your printing relationship.

I use the word relationship because the company you choose to handle your printing needs will be involved with your business as it grows and evolves. Choosing a printer that you can trust; one with excellent customer service and high quality products; will be very rewarding to you and your business as it grows.  They will come to understand your needs as well or perhaps even better than you understand them yourself, and they will help you create high quality promotional material that will reflect on your professionalism and impact the seriousness with which consumers will evaluate your products.

When you are shopping for a printer, no matter how big or small your project, take time and really research the company.  Search Google for feedback on product quality, consumer complaints or rave reviews.  If the printer is a division of another company, how long have they been in business?  What is the reputation of the parent company? Are they open during hours that meet your needs, or do they offer service through email?  This first step is as important as any you will take because if your printer offers a great product but no customer service, how do you resolve issues?  Or if others have received bad product and have written about it, perhaps you shouldn’t assume you’re going to get great product.  The BBB offers an accreditation for businesses that have a good reputation, so be sure your choice is accredited. 

Once you make your choice, then you must learn the lingo of printing.  This is where all the fun happens!  You must decide your paper weight, how much color you’d like and where you’d like to put it.  You must provide artwork in the correct format, and when you get it all together, you’ll have to look at the proof before it is printed and make any necessary changes then, because afterwards it is too late.

 Determining the weight you need your paper to be isn’t terribly difficult if you work with a printer who can give you advice.  Basically the weight refers to how much 500 sheets of a particular paper weighs.  So, smaller weights are thinner sheets, while heavier weights reflect thicker paper.  This can be complicated by the standard size of the paper and whether it is coated, uncoated, satin, glossy or any number of combinations.  I will discuss choosing the correct paper at another time, but if you have any questions, please feel free to email me.

 Color is also an issue in the printing world.  Most people think in terms of RGB (red, green, blue) but printers work with CMYK (cyan, magenta, yellow and black). When sending art to your printer be sure that your files are converted to CMYK so that your color registers accurately.  You should check in advance to ensure that you know what file format you need to have your graphics in as well.  For example, WePrintQuick.com, accepts all types of commercial files including .pdf, .tiff, .eps and even high-resolution .jpg files , but that may not be true at every print shop.  When asked what choice of color you want, the term 4 over or 4/4 might be used.  This refers to the four colors (CMYK) on one side or both.  To clarify, if you only want printing on one side, you might see 4/0 – four colors on one side, zero colors on the other.  In contrast, 4/4 refers to 4 colors on both sides of your document.

When your order is ready to be printed, the printer will send you a “proof.”  This is either an electronic or actual physical copy of what your printed item will look like.  This is your final chance to make sure that everything is how you would like it to be.  When you receive your proof, check the spelling, examine the placement of text, and look closely at your colors.  If you see changes, now is the time to make those corrections.  Be sure to communicate closely with your printer at this time to ensure that you are happy with the product you are going to receive.  If everything looks good, be sure to communicate that to your printer as well, so that they know they are ready to print.

This should get you started towards a successful print marketing campaign, whether you are ordering business cards, postcards, brochures or other marketing materials.  I welcome your questions about how working with a good printer like Eveready Printing Inc., / WePrintQuick.Com can help build a reputable company image and boost sales. We are a full service commercial printer that has been supplying quality products and services since 1919. We offer offset and digital printing, variable data and personalization services, a complete in house bindery, mailing and fulfillment services and wide format printing. We are constantly expanding our list of capabilities and services. We are a family owned and operated company, big enough to handle the most demanding jobs yet small enough to care about each and every job we produce.

Anything I can do to help increase your odds of success in the business world, I encourage you to email me at Lisa@weprintquick.com and I would be happy to assist you.

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Print Marketing is Still Essential for Starting and Growing a Business

Print Marketing is Still Essential for Starting and Growing a Business

 

With the ever exploding options available to marketing professionals and the rise of “inbound marketing” why would you use a communication medium like print advertising anymore?

 

The Internet has set the path for marketing and taken a large share of market share from print advertising. Which can make the usual person say, why do print advertising, it’s dead!  I could not disagree more.  The print industry is still alive and thriving, print media will never die and there will always be a place for it, even in our social media Internet world.

For ways to help market and grow your business check out the blog below!

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