How To Promote Your Business

Unique Marketing Tools

 

How you promote your business speaks volumes about you as a business owner and the service you provide to your customers. Fun, creative and cost effective marketing promotions can attract new customers along with retaining your current customers. As the old saying goes, “Dress for success”. The same goes for marketing your business. Dress and equip your business for success with the goal of leaving a lasting impression.

Here are some unique marketing ideas to kick start your summer promotions.

 

(Waterproof Repositional Wall Clings can be applied and re-applied to any surface)

Waterproof Menus

The Waterproof Menu’s / Paper Products are the solution to restaurant’s, salons, bars or any business owner who conduct a lot of business outdoors having to constantly replace their menus.

The Waterproof Menu is custom printed on a Waterproof Synthetic Paper created to withstand the harsh, every day restaurant elements. We offer several manufacturing options including:

Variable Print Marketing

WePrintQuick.com has the latest technology available to you to produce specific custom printed pieces. VDP (Variable Data Printing) is the most productive and unique way to reach out to potential customers with specific target communications used from your comprehensive database. VDP allows you to uniquely print text, graphics and images and changed from one printed piece to the next, without stopping or slowing down the printing process and using information from your database. VDP is a direct outgrowth of digital printing, which harnesses computer data software and digital print devices to create high-quality, full color documents, with a look and feel comparable to a conventional offset press.

 

 

Eveready Printing,Inc. and WePrintQuick.Com has introduced some great new products that every business owner should take advantage of!

 

Waterproof Postcards and Repositional Sports Schedules

Peel N Stick Waterproof Postcards are designed to be posted/stuck on a variety surfaces for long lasting use. They are durable, waterproof and tear resistant, and their unique repositionable adhesive means they will stick to virtually any surface, including painted walls, wood cabinets, glass, metal, and even the a laptop. Plus, they can be easily removed and reapplied multiple times. So your marketing message gets posted where the customer wants and is a constant reminder of your marketing message.

 

 

Weprintquick.com and Waterproofmenuprinting is an online service provided by Everyeady Printing, Inc.

20700 Miles Parkway

Cleveland, OH 44128

216-587-2389
     

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My Blogs

What do you mean you haven’t been reading my blogs on wordpress and my website? You should check out my blogs for some great marketing advice.  Even if you don’t purchase print products for me, my blogs educate on how to effectively use print marketing.

 

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Increase Your Business Sales

HOT IDEAS TO HELP KEEP YOUR BUSINESS SALES FROM COOLING DOWN

For many businesses, the weather may heat up, but sales cool off in the summer. While summer may be a few months away, it’s never too early to start thinking about a summer marketing plan.

New businesses and those that are struggling to grow are faced with many challenges in terms of self-promotion. One of the biggest challenges these businesses face is the question of how much to spend on marketing and advertising, and what will give them the most bang for their dollar? Summer and the warmer weather presents a bounty of opportunities for inexpensive and very personalized marketing activities that most small businesses can utilize.  These ideas are well suited for companies that provide service in the homes or offices of their clients, such as heating and cooling, pool care, realtors and landscape services, but the practices can be adopted and used by almost any small business.

 

WePrintQuick.com, a service of Eveready Printing wants to share some relatively inexpensive and simple ideas that you can use to promote your business and attract customer loyalty.

 

As the weather warms, options such as door hangers and printed flyers become a way to reach potential customers. Selecting targeted neighborhoods based on the products or services you offer and the demand for those products and services is a very important step.  Once you have identified your ideal market, visit these neighborhoods and enjoy the warmth of the day as you meet potential customers and leave information behind for them. For service based businesses, sending a stack of door hangers with technicians creates an opportunity to boast about the good job you’ve done in a neighborhood.  Have the technicians spend just a few minutes hanging door hangers on the doors of close neighbors, or placing flyers in the mailboxes or doors.  This says, “Hey – we did a great job for your neighbor, and we’ll do the same for you.”

 

If your business is one that doesn’t have service technicians going out into the community, another great idea for summer marketing your business is to personalize and distribute cold bottles of water. Create a marketing message for your ideal customer and have labels printed up. Distribute cold bottles of water in areas where your research indicates you might expect to find your target customer.  Be sure to include your contact information, including a QR code if possible, and keep the labels simple and eye catching. Have your labels printed professionally for the best impact. Only apply labels to what you think will get used up in a day, so that the moisture doesn’t damage your printed labels..

 

If these methods don’t meet your needs, another method that works well depending on your product or service is to visit yard sales and flea markets in your spare time with a pocket full of business cards.  Talk to everyone about what you, your business and the services you provide. Offer them your business card. Business cards are inexpensive and a very cost effective method of spreading the word, about yourself and your business, particularly when purchased in large quantities. Business owners, you should always talk yourself up, because if you don’t, who will? 

 

Joining forces with other small businesses to cross promote your products and services can help ease the financial burden of advertising. Seek out partners that compliment each others’ business and that won’t put you in a situation of having to make hard choices or stepping on the toes of your partner.. Announce your partnership in both companies newsletters and mailings, write a press release and tell the community that you’ve teamed up to offer 2 (or more) great products or services. Combine your marketing dollars and send out postcards offering special summer savings, or team up to purchase flyers or door hangers together, creating more bang for your marketing buck.

 

Summer festivals, fairs, and carnivals are great opportunities for small business owners to develop their brand and promote the company to prospective customers. A review of city websites, community newspapers and flyers, and visit to the local Chamber of Commerce will identify opportunities suitable for the business to participate in, sponsor, or both. Some well-placed advertising and a vendor booth should add new customers to the roster.

Warm weather provides the chance to take customers out for lunch, fishing, or a round of golf. A ticket to a sporting event or show is tax-deductible if the outing is designed for promotional purposes. Vendors and business partners should be given an equal amount of quality time. Send them greeting cards with an invitation for a day on the greens or a nice lunch in the sunshine.

 

These are just a few ways to embrace the heat of the summer and draw customers to your business. WePrintQuick.com is here to help.

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Print Marketing is Still Essential for Starting and Growing a Business

Print Marketing is Still Essential for Starting and Growing a Business

 

With the ever exploding options available to marketing professionals and the rise of “inbound marketing” why would you use a communication medium like print advertising anymore?

 

The Internet has set the path for marketing and taken a large share of market share from print advertising. Which can make the usual person say, why do print advertising, it’s dead!  I could not disagree more.  The print industry is still alive and thriving, print media will never die and there will always be a place for it, even in our social media Internet world.

For ways to help market and grow your business check out the blog below!

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Marketing Your Business During a Recession

 

Marketing Your Business During a Recession 

The world was such a more beautiful place before the evil “R” word came into all of our lives. Of course, by the “R” word, we mean recession. Unfortunately, both small businesses and major corporations alike have felt the financial pain of the recent recession. News outlets worldwide have reported that marketing and advertising budgets have been the first to be eliminated at many companies and corporations.

Many business owners and CEOs inaccurately identify marketing and advertising as a frivolous side expense in an economic crisis. However, it is extremely crucial to continue to invest in your marketing and promotional materials during an economic recession. Here are some quick ideas to consider when it comes to marketing during a recession.

Without Customers, You Have No Business – This is an obvious sentiment, but it is deeply important to really consider this fact during an economic recession. Marketing is like gambling: you can indeed invest thousands of dollars, yet finish with no real profit. This is why it is crucial to be confident in your product before attempting to achieve any sales whatsoever. If you have firm confidence in the product you sell, then you should have a firm confidence in the fact that spending money on advertising will have a real turn around.

Without Advertising, You Have no Customers – It is really important to consider why you ever put money into advertising and marketing in the first place. In a recession, many businesses decide to try and float on word of mouth and current customers, rather than new acquisitions. However, it is crucial to consider what will happen without a constant flow of customers. Word of mouth is only so effective – but it is really vital to continue to acquire new customers regularly to keep your bottom line healthy.

To really effectively budget for an economic recession, be sure to carefully consider what “frivolous” spending is for your business or company. Even putting money aside for something as small as “we’re still here” flyers can give your company a lucrative boost in revenues. At the end of the day, it is important to put enough money aside for marketing materials – even if all you can afford is something small and inexpensive.

Here are a few inexpensive marketing products that can be used to continue marketing your business during a recession:

  • Business Cards – If you spend money on nothing else, you should always invest in business cards. Business cards allow you to share the identity you have created with everyone you meet. You can hand them out to people that visit your business, give them away to contacts you meet on the street, and stick them into every single envelope that leaves your business. They are inexpensive to produce, can start the brand recognition process, and provide the recipient with all the contact information that they need to reach you.
  • Postcards When you are operating on a tight budget you need to squeeze the most out of every dollar, then postcard marketing campaigns are a great way to brand your business to a target audience. With            a creative and colorful postcard that features your company logo, slogan and colors you have a promotional tool that will help brand your business to the people who matter.
  •  BrochuresBrochures are another marketing tool that are relatively simple to produce and not too expensive to have printed. Your brochure should highlight specific products or services that you offer and include eye-catching pictures. Text should be short, easy to read, and to the point, and the entire brochure should be visually attractive. Brochures can be sent in the mail to interested clients, set out on a counter for customers to pick up, or left behind after you have given a sales pitch.

With a little planning, an experienced printer, and some well thought out designs, you can have a marketing plan that is inexpensive to implement yet highly successful. We Print Quick offers a wide range of services to compliment our premium print production services. You can make your life easier by working with one reliable company for all your production needs.

To help your business succeed during this tough time, WePrintQuick.COM has put together some great coupon deals to help ease some of your marketing expenses.

Also, Please let me know what deals you would like me to offer and how it will help your business?

Chinup

Presentation Folders Help Build A Professional Image

Presentation Folders

Presentation folders are a great way to send multiple forms of communication. They can hold papers, brochures, slim products, DVDs, and a variety of additional promotional material. You might find presentation folders useful for the following:

l    Sales Packets

l    Promotional Information

l    Free Samples

l    New Product Presentation

l    Press Kits

But what exactly is a presentation folder, and how can custom presentation folder printing aid your business?

Certainly, any business has the option of purchasing generic presentation folders to use for any of the promotional ideas above. However, a generic folder does not project your business image or professionalism. Presentation folder printing allows you to design a folder with your business name, logo, and other stylistic additions so your business can not only present information, but also present a professional image.

Here are a few things to keep in mind when you make your presentation folder printing order:

l    Size – Typical standard presentation folder printing size is 9″ x 12″. However, the size depends mainly on what you expect to include inside your folder. Will you use legal size paper? You might want to lengthen the folder to a 14.5″ size. You may also want to custom design a smaller size if you just include smaller note-size papers and brochures.

l    Paper – The type of paper depends on what you can afford and how professional you want to project your business image.You can use a single-sided coated paper, but a double-sided coated paper is much stronger and more durable.

l    Pockets – You will want to consider the number of pockets as well. Will you want a single pocket or a pocket on each side of your presentation folder printing order? If you are including multiple items in a promotional presentation folder, you may consider two or more pockets.

l    Accessory Slits – Accessory slits can be included with your presentation folder printing job. Slits can be useful for including business cards, envelopes, CDs, or DVDs. If you want to include additional media or papers, make sure your printer has the ability to include these accessory slits.

Custom presentation folder printing is a great way to keep your business image professional when you mail promotional materials, hand out information at meetings, or simply give to customers at trade shows. Make sure you consider the uses for your presentation folder, and what will be included so you can design your custom presentation folder printing order accurately.

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Affordable Marketing Products

 

Create and customize affordable marketing materials for your business…business cards, websites, postcards, banners and more. 100% satisfaction guaranteed.

 

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