How To Design a Profitable Postcard

How To Design a Profitable Postcard

In this high-tech business world, postcards may not be the first marketing vehicle that comes to mind when planning a lead generation campaign. That’s really too bad since with just a few proven tips you can create powerful marketing postcards that are almost guaranteed to deliver a good response and at a fraction of the cost of high-tech marketing methods.

1. Make an impression

How many of you have looked forward to receiving a postcard from friends or relatives? The compelling picture on the front makes you immediately turn it over to read. Why not incorporate an image-style postcard on the front of your postcard with a “wish you were here” or “wish you had this” feature on the card? Since postcards are available in a variety of sizes from 4-inch by 6-inch, 6-inch by 9-inch or 5.5-inch by 8.5-inch and more, and they are available on many different paperweights, you can explore this theme to develop a warm reception to your postcard.

2. Get to the point

Postcards deliver an instant “read now” quality. In order to attract your customer’s interest, get right to the point with your main statement, which should be your biggest benefit or a distinctive advantage. You need to capture interest immediately in order to maintain the “read now” advantage. If possible, customize the postcard with customer’s name, pet’s name, free offer on products like prefer … anything that provides you with an edge and makes the customer feel like you already know them.

3. Do the right thing

Marketing postcards are most effective when they are used to generate website traffic, phone calls or sales leads. They are less effective for closing sales because they do not provide enough space for a detailed sales message. Please don’t try to include one. It will destroy the personal nature of your message. Instead, focus on persuading the reader to visit your website, call you or some other action.

4. Be clear and actionable

You have just a few seconds to capture the reader’s attention and convince them to take the action you want. So keep the message brief and easily understood. If you are using sentences, keep them short and make sure there are lines in between. You don’t want to overwhelm your reader. Better yet, see if you can reduce the sentences into short bullet points to get your message across quickly. The litmus test is whether you can understand the message with just a brief glance. Test out your message with someone whose opinion you trust.

5. Act now

You know how much people love to procrastinate. In fact, there were more than 1,300 + books listed on Amazon.com in regards to procrastination. You have to give your reader a reason to respond now. The best methods include offering a discounted price for a limited time, a special bonus for the first 100 respondents or some other offer if they respond before a certain deadline.

Postcards might not be a high-tech innovation but, if done right, they have enough gadgets to produce results.

WePrintQuick.com gives you professional quality printing for a great deal less than you would expect. We’re an online service provided by Eveready Printing, Inc.

We’ve been providing exceptional printing services for more than a century. Our full-color printing services are second to none when it comes to bright, lifelike color and detail.
Read more: http://www.weprintquick.com/#ixzz2j7jspWo5

Build Your Business with Door-Hanger Marketing

I have written several blogs about door-hanger marketing and I feel the need to stress how important this little piece of advertising can be to boost your business sales. Doors are everywhere–neighborhoods houses, office buildings; hotels, etc. … why not take advantage of them as an idea for a marketing campaign?

Door-hanger marketing is an effective yet inexpensive way to reach an audience. Because your advertising message must physically be removed from the doorknob, it is very likely to be read and make an impression that lasts beyond a brief glance. And unlike other advertisements your prospect receives, door hangers typically stand alone without competition.

Here are a few ways to take advantage of door hanger marketing

Introduce a new business

Spread the word in local neighborhoods about your new company or services. Be sure to include a phone number, street address, and company website address.

Target a specific market

For example, if your company provides lawn service, you can deliver your message just to the homes that look to need lawn card. Or if you sell renter’s insurance, you can target apartment complexes.

Create name recognition

A consistent door-hanger campaign trains your prospect to think of you when the need arises for your product or service. Want to ensure the recipient keeps your hanger around longer? Distribute hangers with an affixed magnet, especially if the hanger includes your company’s hours of operation or other pertinent information.

Offer Money Saving Coupons

Track the success of your campaign with a special perforated tear-off of a discount coupon or business card.

Spread information, service reminders, etc

In addition to promotional advertising, door hangers can be used to provide information, serve as service reminders, or even to let your customers know you paid them a visit. If you’re interested in seeing what door hangers can do for your business, visit our website or give us a call today! We’ll help you develop a creative design to achieve the results you need.

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How To Promote Your Business

Unique Marketing Tools

 

How you promote your business speaks volumes about you as a business owner and the service you provide to your customers. Fun, creative and cost effective marketing promotions can attract new customers along with retaining your current customers. As the old saying goes, “Dress for success”. The same goes for marketing your business. Dress and equip your business for success with the goal of leaving a lasting impression.

Here are some unique marketing ideas to kick start your summer promotions.

 

(Waterproof Repositional Wall Clings can be applied and re-applied to any surface)

Waterproof Menus

The Waterproof Menu’s / Paper Products are the solution to restaurant’s, salons, bars or any business owner who conduct a lot of business outdoors having to constantly replace their menus.

The Waterproof Menu is custom printed on a Waterproof Synthetic Paper created to withstand the harsh, every day restaurant elements. We offer several manufacturing options including:

Variable Print Marketing

WePrintQuick.com has the latest technology available to you to produce specific custom printed pieces. VDP (Variable Data Printing) is the most productive and unique way to reach out to potential customers with specific target communications used from your comprehensive database. VDP allows you to uniquely print text, graphics and images and changed from one printed piece to the next, without stopping or slowing down the printing process and using information from your database. VDP is a direct outgrowth of digital printing, which harnesses computer data software and digital print devices to create high-quality, full color documents, with a look and feel comparable to a conventional offset press.

 

 

Eveready Printing,Inc. and WePrintQuick.Com has introduced some great new products that every business owner should take advantage of!

 

Waterproof Postcards and Repositional Sports Schedules

Peel N Stick Waterproof Postcards are designed to be posted/stuck on a variety surfaces for long lasting use. They are durable, waterproof and tear resistant, and their unique repositionable adhesive means they will stick to virtually any surface, including painted walls, wood cabinets, glass, metal, and even the a laptop. Plus, they can be easily removed and reapplied multiple times. So your marketing message gets posted where the customer wants and is a constant reminder of your marketing message.

 

 

Weprintquick.com and Waterproofmenuprinting is an online service provided by Everyeady Printing, Inc.

20700 Miles Parkway

Cleveland, OH 44128

216-587-2389
     

Unique Marketing Tools To Bring In Business

Unique Marketing Tools To Bring In Business

Summer has finally arrived, business owners are looking for new ways to draw customers in. Waterproof Menu’s, Repositional Window Clings and Peel N Stick Postcards are popular ways to advertise. However, in the past, many business owners – especially small independents -, have found marketing this way to be cost prohibitive. Not so today, as new synthetic digital substrates have become available, allowing any business owner to use their creativity to produce unique marketing pieces.

Some of those solutions are waterproof menus / paper products and custom repostional window clings. These printable promotional products are the tools business owners have been waiting for.

  1. Waterproof Menus

The Waterproof Menu’s / Paper Products are the solution to restaurant’s, salons, bars or any business owner who conduct a lot of business outdoors having to constantly replace their menus. Have your menus custom printed on a Waterproof Synthetic Paper created to withstand the harsh, every day restaurant elements. We offer several manufacturing options including: Spiral Bound Menus, Bi-Fold or Tri-Fold Menus, and Single Page Menus. Our menus are available in numerous sizes, formats and thicknesses. The Waterproof Menu is washable and tear resistant. Having your menus printed on this type of paper are sure to be the solution to all your menu needs

  1. Window Clings

We offer Crystal Clear Cling as a solution to business owner’s promotional needs. The optically clear polyester film applies to any clean glass surface. This cling is neither white nor “frosty” clear, it truly is optically clear. Thus, promotional messages can be communicated while customers are still able to enjoy the views and the public walking by your shop can see the inviting atmosphere inside.

  1. Peel N Stick Postcards

While old-fashioned postcards can be easily misplaced or discarded, Peel N Stick Waterproof Postcards are designed to be posted/stuck on a variety surfaces for long lasting use. They are durable, waterproof and tear resistant, and their unique repositionable adhesive means they will stick to virtually any surface, including painted walls, wood cabinets, glass, metal, and even the a laptop. Plus, they can be easily removed and reapplied multiple times. So your marketing message gets posted where the customer wants and is a constant reminder of your marketing message.

  4.   Be Creative

In order to effectively attract customers, business owners need to make a statement that can help differentiate them from their competitors. Waterproof Menus and Waterproof Paper Products let’s customers know that you are a true professional. Window Clings and Peel & Stick Postcards help business owners reach potential customers and retain their current customers.

  1. Place the promotional piece where it counts

Windows and glass doors are not the only valuable piece of real estate in the business and restaurant. Every wall offers an opportunity to tastefully communicate with customers. Business owners now have a great new way to make their company unique and do promotions that suit them best. All it takes is to unleash their passion and creativity and the right professional commercial printer.

One of your company’s biggest marketing tools should be a reflection of your love and passion for your business. Today, a new type of paper gives you the ability to make your marketing piece as unique as your company, at a price point that is affordable.
Read more: http://www.waterproofmenuprinting.com/#ixzz2Z8XhCeaT

 

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