Print Marketing is Still Essential for Starting and Growing a Business

Print Marketing is Still Essential for Starting and Growing a Business

 

With the ever exploding options available to marketing professionals and the rise of “inbound marketing” why would you use a communication medium like print advertising anymore?

 

The Internet has set the path for marketing and taken a large share of market share from print advertising. Which can make the usual person say, why do print advertising, it’s dead!  I could not disagree more.  The print industry is still alive and thriving, print media will never die and there will always be a place for it, even in our social media Internet world.

For ways to help market and grow your business check out the blog below!

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Marketing Your Business During a Recession

 

Marketing Your Business During a Recession 

The world was such a more beautiful place before the evil “R” word came into all of our lives. Of course, by the “R” word, we mean recession. Unfortunately, both small businesses and major corporations alike have felt the financial pain of the recent recession. News outlets worldwide have reported that marketing and advertising budgets have been the first to be eliminated at many companies and corporations.

Many business owners and CEOs inaccurately identify marketing and advertising as a frivolous side expense in an economic crisis. However, it is extremely crucial to continue to invest in your marketing and promotional materials during an economic recession. Here are some quick ideas to consider when it comes to marketing during a recession.

Without Customers, You Have No Business – This is an obvious sentiment, but it is deeply important to really consider this fact during an economic recession. Marketing is like gambling: you can indeed invest thousands of dollars, yet finish with no real profit. This is why it is crucial to be confident in your product before attempting to achieve any sales whatsoever. If you have firm confidence in the product you sell, then you should have a firm confidence in the fact that spending money on advertising will have a real turn around.

Without Advertising, You Have no Customers – It is really important to consider why you ever put money into advertising and marketing in the first place. In a recession, many businesses decide to try and float on word of mouth and current customers, rather than new acquisitions. However, it is crucial to consider what will happen without a constant flow of customers. Word of mouth is only so effective – but it is really vital to continue to acquire new customers regularly to keep your bottom line healthy.

To really effectively budget for an economic recession, be sure to carefully consider what “frivolous” spending is for your business or company. Even putting money aside for something as small as “we’re still here” flyers can give your company a lucrative boost in revenues. At the end of the day, it is important to put enough money aside for marketing materials – even if all you can afford is something small and inexpensive.

Here are a few inexpensive marketing products that can be used to continue marketing your business during a recession:

  • Business Cards – If you spend money on nothing else, you should always invest in business cards. Business cards allow you to share the identity you have created with everyone you meet. You can hand them out to people that visit your business, give them away to contacts you meet on the street, and stick them into every single envelope that leaves your business. They are inexpensive to produce, can start the brand recognition process, and provide the recipient with all the contact information that they need to reach you.
  • Postcards When you are operating on a tight budget you need to squeeze the most out of every dollar, then postcard marketing campaigns are a great way to brand your business to a target audience. With            a creative and colorful postcard that features your company logo, slogan and colors you have a promotional tool that will help brand your business to the people who matter.
  •  BrochuresBrochures are another marketing tool that are relatively simple to produce and not too expensive to have printed. Your brochure should highlight specific products or services that you offer and include eye-catching pictures. Text should be short, easy to read, and to the point, and the entire brochure should be visually attractive. Brochures can be sent in the mail to interested clients, set out on a counter for customers to pick up, or left behind after you have given a sales pitch.

With a little planning, an experienced printer, and some well thought out designs, you can have a marketing plan that is inexpensive to implement yet highly successful. We Print Quick offers a wide range of services to compliment our premium print production services. You can make your life easier by working with one reliable company for all your production needs.

To help your business succeed during this tough time, WePrintQuick.COM has put together some great coupon deals to help ease some of your marketing expenses.

Also, Please let me know what deals you would like me to offer and how it will help your business?

Chinup

Presentation Folders Help Build A Professional Image

Presentation Folders

Presentation folders are a great way to send multiple forms of communication. They can hold papers, brochures, slim products, DVDs, and a variety of additional promotional material. You might find presentation folders useful for the following:

l    Sales Packets

l    Promotional Information

l    Free Samples

l    New Product Presentation

l    Press Kits

But what exactly is a presentation folder, and how can custom presentation folder printing aid your business?

Certainly, any business has the option of purchasing generic presentation folders to use for any of the promotional ideas above. However, a generic folder does not project your business image or professionalism. Presentation folder printing allows you to design a folder with your business name, logo, and other stylistic additions so your business can not only present information, but also present a professional image.

Here are a few things to keep in mind when you make your presentation folder printing order:

l    Size – Typical standard presentation folder printing size is 9″ x 12″. However, the size depends mainly on what you expect to include inside your folder. Will you use legal size paper? You might want to lengthen the folder to a 14.5″ size. You may also want to custom design a smaller size if you just include smaller note-size papers and brochures.

l    Paper – The type of paper depends on what you can afford and how professional you want to project your business image.You can use a single-sided coated paper, but a double-sided coated paper is much stronger and more durable.

l    Pockets – You will want to consider the number of pockets as well. Will you want a single pocket or a pocket on each side of your presentation folder printing order? If you are including multiple items in a promotional presentation folder, you may consider two or more pockets.

l    Accessory Slits – Accessory slits can be included with your presentation folder printing job. Slits can be useful for including business cards, envelopes, CDs, or DVDs. If you want to include additional media or papers, make sure your printer has the ability to include these accessory slits.

Custom presentation folder printing is a great way to keep your business image professional when you mail promotional materials, hand out information at meetings, or simply give to customers at trade shows. Make sure you consider the uses for your presentation folder, and what will be included so you can design your custom presentation folder printing order accurately.

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Affordable Marketing Products

 

Create and customize affordable marketing materials for your business…business cards, websites, postcards, banners and more. 100% satisfaction guaranteed.

 

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FREE BUSINESS CARDS AND POSTCARDS!

 

 

 

Free Business Card and Postcard Giveaway

 

How many of you are dying to put together a set of unique glossy business cards? It can be costly and often takes a lot of preparation. But today we are offering one lucky participant a chance to win 500 business cards from www.weprintquick.com. (Includes basic design and you must provide WPQ with your own logo).

 

We will be running this contest Moday, April 29th thru Monday, May 13th. We will announce the lucky winners on May 15th. To enter leave a comment on our blog page “The Importance Of  Printed Business Cards” and tell us of any creative ways that you use business cards to market your business?  “Like” us on Facebook and leave a comment as to “why social media is important to building a business” and you could win 500 4×6 full color postcards. (Includes basic design and you must provide WPQ with your own logo).

 

We will select one lucky winner from our blog site and one lucky winner from our Facebook page. Yes, you can possibly win both the Business Cards and the Post Cards.

 

WePrintQuick.Com will also pay for Tax and Shipping!

Please note that you must be a resident of the United States and at least 18 years old to participate. 

 

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**Business Card Contest cannot exceed $93.00 value (includes $45.00 design fee). Postcard Contest cannot exceed $189.00 value (includes $99.00 design fee).

 

 

WePrintQuick.com
20700 Miles Parkway
Cleveland, OH 44128

Tel: (216) 587-2389

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Simple Steps To A Successful Direct Mail Marketing Campaign

Simple Steps To A Successful Direct Mail Marketing Campaign

 

Direct mail has continually been a trusted and effective method of conveying your message to customers.  However, for a direct mail marketing campaign to work, it requires a considerable direct mail printing job, costing both money and time to monitor the results.

Are there ways to conduct a direct mail marketing campaign that is budget-friendly and effective? Here are some ideas to get you started.

 

1. Acquire a Targeted Mailing List

Your direct mail recipient list should be targeted specifically to your researched demographic. Remember all the target customer research you did before you ever got your business off the ground? This information can be helpful in getting a solid mailing list of leads.

A direct mail campaign geared to acquire new customers can get very expensive when you start mailing to untargeted recipients. Your responses end up being much less than the standard, and money is wasted. However, when you aim your direct mail printing materials to targeted individuals, you have a much better chance that they will at least read your material and get a response.

2. Develop a strategy

  • What are you trying to accomplish with your campaigns.  This can be very simple . . . . To acquire new customers, build awareness, invite to an event, etc.  But, you do need to be very clear on this point.
  • Budget – the amount of money you will devote to your campaign over a given period of time
  • Frequency – the number of times you will mail to the same group of prospects over a given period.  I suggest mailing to the same group at least four times in a one year time frame.

2. Choose a Cost-Effective Direct Mail Piece

Postcards: Postcards are economical to print and mail. Postcards are effective for most products or services. Postcards come in a variety of sizes. The reason postcards are effective in generating leads is mainly that your prospect does not need to open anything to see your message. The right offer put in an eye catching design will generate leads. If you would like more information on post card marketing click here.

Pros:
a. Prospect does not have to open anything to see the message. You mail a post card and you make an impression.
b. Unlike other forms of marketing available, people do still manually get their mail. They will at least see your message.
c. Postcards are inexpensive to print and mail. This allows you to reach prospective buyers more often.
d. Postcards results are easily tracked.
e. You can target exactly the prospect you want to reach.

Cons:
a. Limited space your message has to be focused.

Using a simple postcard can save you considerable money on your direct mail printing and provide you a better chance of getting read. With a postcard, there is no envelope to open, which means your recipients are more likely to get your headline message.

Brochures: Brochures are effective for most products or services. They are made in a variety of sizes. The term brochure means they stand alone in the mail and are not inserted into an envelope. Brochures are usually tri-folds or bi- folded pieces. They are best used for products or services that need more space for photos and product information.

Pros:
a. Are effective in generating leads.
b. More space to display product information.
c. You can better position your company’s products and services.
d. Are well suited to build image and corporate identity.
e. If designed properly prospect does not have to open anything to get the main benefit.

Cons:
a. Mailing costs are slightly higher than with postcards.
b. Because of increase space available some feel the urge to load up the piece with too much information. Marketing materials with too much information tend not to be read and end up in the trash. The purpose is to give them enough information to generate interest so they will call you.

3. Test your mail campaign

Test your mailings with a small number of mailings before sending out “the” campaign.  A simple method to accomplishing a test is the A/B split test.  This is where you have a small sample size of say 200.  You mail 100 hundred of your target market a mailing with one headline; and the other 100 a mailing with a different headline to see which mailing will get a better response.

The benefits of using direct mail include:

  • Less competition -because direct mail is not the new shiny object that is promoted these days, there is less competition and a great opportunity for you to stand out from the pack by using this form of marketing.
  • Precise target – you can precisely target you messages to a very specific audience unlike other tactics.
  • Control of the message – you have total control of the message you would like to communicate to your target.
  • Control of the timing – you can time your mailings to coincide with the purchasing timing triggers of your target audience.

The most difficult part of developing a direct mail campaign is getting started.

So commit to start your campaign today and contact WePrintQuick.Com for all of your Print and Direct Mail Needs.

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BookMark Print Marketing

BookMark Printing 

In any company’s promotional printing arsenal, bookmarks are a great way to keep your business name in the minds of current and potential customers. Bookmark printing is easy and inexpensive – yet quite useful for a customer.

Bookmark printing jobs can be used for multiple promotional endeavors. Drop one in the bag with every customer purchase. Hand them out at conventions. Include one in every sales letter mailing.  Promote sales, or include as a gift with every customer purchase during.

Bookmark printing is a cost-effective way to get your business name to a large audience and improve branding. The ROI is usually very positive when you consider the goodwill customers receive.

Here are a few important things to consider when designing a bookmark printing order:

Card Stock

Make sure your bookmark printing order has sufficient and quality cardstock.  At least a 14pt premium cardstock should be used.  If you want your bookmark to be sturdy and have a professional look, choose a premium card stock.

Glossy, Matte, or Laminate

Depending on your needs or how you want your bookmark to look, you can choose a glossy UV or smooth matte coating. Another option is simply to laminate the bookmark, which requires additional steps and costs, but will last much longer.

Black & White or Color

If you are using bookmark printing as a promotional device, you should consider full color. Color adds brilliance and charm to a bookmark. Use a well-designed graphic or photo.

Bleeds

Simple bookmark printing can be designed with a simple border. However, if you want to add an additional impact, consider bleed printing. Bleeding means the color and images are printed to the edge of the bookmark.  This may be a little more expensive because more paper is used to get the bleed effect, but the cost can be worth it if you want to impress customers.

Double Sided

Why print on only one side?  Use both sides of a bookmark printing to elaborate on your business, make a call to action, inform of upcoming events, or include a coupon or a simple inspiring message.

Remember however, that apart from your objective of designing a bookmark that not only looks great, your bookmark also has to have maximum marketing effectiveness. If you are unsure whether your design achieves its purpose of maximum marketing effectiveness, you can always ask the help of a printing company. They would be more than happy to help you

Bookmarks are definitely great marketing tools. They are inexpensive to produce yet they have the capability to bombard your target audience with your message continuously. A piece of bookmark slipped inside a book will definitely go along way.

We Print Quick offers a wide range of services to compliment our premium print production services. You can make your life easier by working with one reliable company for all your production needs.

Make your project a success, from start to finish.

If you need something other than what’s listed on the WePrintQuick.Com site, our parent company, Eveready, can provide a quote on nearly anything you might need.

Eveready provides offset printing, digital printing, and large format printing. You can choose from a wide variety of standard & metallic inks, standard & specialty paper, and a full range of coating options, binding services, and finishing services.


Read more: http://www.weprintquick.com/services.html#ixzz2RCsFlHLq

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