Tradeshow Marketing Tips

As a start-up company the path to trade show success may be clouded with the anxiety and pressure to succeed. However, the foreignness of a trade show shouldn’t thwart your desire to attend. Vast opportunities for financial gain and network connections are present. The following are 7 smart trade show tips will put you on the right path for victory.

  1. Plan Ahead

Trade shows are events that require meticulous planning, thought, and organization. To plan the first thing you need to do is set a reasonable budget that accounts for all related costs. The next thing you need to do is create measurable goals to prevent lackadaisical attitudes at the trade show. An example of a simple numerical goal is to increase sales on your featured product. However, one non-numerical goal that all start-ups should have is to develop and grow brand awareness. Lastly, sketch an outline of what your table should look like and ensure you have all of those materials beforehand and packed to take to the show.

  1. Get noticed

The trade show environment is an extremely competitive one, and to succeed getting noticed is key. If the trade show allows you to pick your own table, get there early, and choose the location you think will have the most foot traffic. High traffic areas will be near the entrance, main walkways, and even the trails to the bathroom. Next you need to astatically excite, try using colorful balloons, monitors, or even play some catchy music to draw people to your table. Once people are at your table they will need a reason to stay engaged. If it is within your budget, hand out gadgets that is relevant to your brand. If gadgets aren’t an option create an interactive attraction that will electrify people and create buzz about your table throughout the trade show.

  1. Approachability and attitude

Your table looks superb, the materials you brought are exciting and informative, but the people manning your table appear unapproachable. Think of these people as tools, which if used effectively can propel your startup to success. We get that you are nervous, but this is the time to put on your “friendly” face. To help relieve the nerves, develop a list of opening lines to attract and help you interact with anyone who comes up to your table. Questions could be thought provoking, direct, or something even more conversational to break the barrier and help you connect.

  1. Establish professional connections

This is an ideal time to network and make professional connections. During the event you will be overwhelmed at the number of people you talk to. A helpful trick is after you finish talking to a person take a moment to write down a summary of what you talked about and who they are on the back on their business card. After the event dedicate time to connect with each person on LinkedIn. In addition to connecting with the people who came to your table dedicate time to network with your competition at their exhibits.

  1. Professional materials

Having a professional trade show exhibit sends a distinct message that you intend to be a serious competitor. Companies like CoolMarketing.US specialize in delivering a wide variety of exhibit options for any budget. The sheer size of banner stands makes them essential tools, because they are so large the eye is drawn right to them and people instantly know the name of the company and any other information displayed there. Another exhibit element that can increase the professional look of your table is tabletop displays, which vary in size and design and can really energize your exhibit.

  1. Using social media

Incorporating social media into your trade show affairs is a savvy way to raise brand awareness and generate sales. Before the trade show begins do some research and see if the show has an official hashtag. Let your followers know you will be at this trade show and with the hashtag let others know who you are. During the trade show post a picture of your table and entice people to check it out. Another strategy is to create your own brand relevant hashtag for the event and encourage people to take pictures at your table and share it digitally. You can motivate people by creating a promotion only those who share will get or by saying one random participant will win swag. To continue engaging customers after the trade show write down all the questions you were asked during the show and write a blog post afterwards answering those questions for all to see.

  1. Follow up

At the trade show you did a great job connecting with people, now you have to maintain and grow that relationship. During the event invite people to connect by leaving their email address, and after the trade show add all of the email addresses to your newsletter distribution list. In addition inspire people to connect with your business on social media. Now you have connections with all these people don’t be lazy! Email and thank them for coming to your booth, continue generating exciting social media posts, and distribute a timely newsletter.

As a start-up your first few trade shows can come with a major financial learning curve. However, if you follow these 7 smart trade show tips you can efficiently display your products and optimize financial gain.

Grow your Business using Custom Designed Notepads

Legend has it that back in 1888, Thomas W. Holley of Holyoke, Massachusetts had the brilliant idea of taking scrap paper from various factories and stitching them together to make notepads.

The idea exploded. Today note pads are a major staple in homes and offices around the world.
The earliest incarnations of the notepad were at first bound using a stitching method similar to binding in books, but later evolved to include comb edging, glue edging and spiral binding. In fact, did you know that spiral bound notepads were so revolutionary that they were actually featured in an article in Popular Science magazine in 1934? Since then, the popularity, and design has continued to evolve.

Frequently, the most effective promotional items are often the simple pieces that customers use in their daily lives. Smart businesses purchase notepads in various shapes and colors, and tailor to suit the company brand, promote special events and attract new business.

  •  Sure, a stress ball or flashlight with a well designed logo attracts attention. But a well-designed notepad emblazoned with your business information is more than just a gimmick. It’s a simple, affordable advertising platform.
  • Every time a customer uses your note pad, they see your brand.
  • When they distribute notes to customers, family and friends, they are enhancing your immediate direct marketing campaign!
  • Notepads also have a variety of functions. They can be used for note taking, stationery, to do lists, travel scheduling, and more.

Creating memorable, multi-functional notepads is key. Think about how they will be used and work that into your design.

Best practices in marketing suggest using an integrated marketing approach. Use notepads, along with two or three other promotional ideas. Mix and match for best results.
Here are a few examples of how some companies are using note pads to promote their small business.

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Easy promotional notepads ideas:

  • If you run a small shop or ecommerce store, turn your note pads into a shopping list complete with check boxes and lines. Don’t forget to include a teaser at the bottom that promotes something available exclusively at your store.
  • If you own a deli or restaurant, design note pads that showcase your signature sandwich, dessert, or dish!
  • If you’re in the medical industry, create note pads that double as prescription pads, or incorporate a menu of your services or supplements.
  • Use note pads to help promote customer giveaways or as a free incentive for just stopping by to say hello!
  • If you own a landscaping company, use note pads as remeiTo Do List:
    • Use the list above or come up with your own -Write down two ways you can use notepads to promote your small business.
    • Go to weprintquick.com, request a quote and ideas from our knowledgeable sales team and now you are on your way to a new, clever cost effective way to grow your small business.

The Surprising Power of Promotional Products

The Surprising Power of Promotional Products

From can note pads to stress balls to your basic ink pen, promotional items are an integral part businesses advertising and marketing plans across the globe. Millions of promotional items, also known as “swag” “Stuff We All Get”, are given out every year.  Promotional items first appeared in the early-18thcentury, when George Washington used small bronze pins to promote his re-election campaign in 1789.

According to the Promotional Products Association International (PPAI), there are more than 28,000 promotional item distributors and 5,200 manufacturers. These manufactures are successful for one reason: promotional items work. In a PPAI study, 94 percent of respondents said they could successfully recall a promotional product they had received in the past two years; 87 percent said they liked receiving promotional products; and 72 percent said they kept promotional products in their homes or offices. Compared to other forms of advertising, 24 percent said they made a purchase after receiving a promotional item whereas only 4 percent said they purchased after viewing an ad online!

Now that you are aware of the importance of promotional items in marketing, here are some guidelines for choosing the right promotional product for your business or brand.

Link Your Brand with Each Promotion

Almost any product can be turned into a promotional item, but make sure the item you choose is connected in some way with your brand. If you’re a tech company, think branded card readers, USB, mug warmers or smart phone cases. Magnet clips, pizza cutters or tape measures might be the perfect fit for a real estate business. Health care and hospitals could go with pill dispensers, first aid kits or hand sanitizer. Choosing a product that reflects your industry can help your customers connect with your brand.

Choose Functional Items

People keep promotional items that they can use. To successfully market your brand, your promotional item has to be of some use to your consumer. Ink pens tend to stick around in offices, and refrigerator magnets with helpful information in addition to your branding (such as a directory of local numbers associated with your industry.) If you have the budget, think about a bigger item that’s used frequently, like an umbrella or high-quality tote. Choose a product that feels like a useful gift rather than a throw-away advertisement.

Go for High-quality Small Items

While it may be tempting to order 5000 pencils or key chains emblazoned with your logo for next to nothing, think twice before placing that order. Choose smaller (or smaller quantity) high-quality items in lieu of larger (or larger quantity) low-quality items.  If you give away cheap or poorly-made promotional items, people may associate the quality of the items with the quality of your business – a huge negative from a branding perspective.

Make it Pop

Promotional items should have a great design and colors, but should also be unique and interesting. What products would you keep around? What would you show to your friends? Eye-catching and unique promotional products are more likely to stick around and be shown off, which increases the prominence of your brand – and the likelihood other customers will see it.

Consider Your Promotional Item’s Exposure

Along with being functional, tied to your brand, high quality and eye-catching, your promotional item needs to have maximum exposure. Think about how long your item can be used. Avoid perishable or food items because they will be gone quickly. Fragile or glass items can break easily, and seasonal items may only be used a short amount of time.  Also stay away from extremely personal promotional items. The goal of using promotional items to market your brand is so that each piece can be seen — and that won’t happen if your promotional item is tucked away in a cabinet or drawer!

Check out www.coolmarketing.us for a list of all of our promotional products.

 

 

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