5 Keys to Gifting

5 Keys to Gifting This Holiday Season

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This is the time of year that our thoughts turn to gifting. Gifting can mean many things for businesses: either holiday gifts to customers that have done business within the past year, or gifting to recognize employee year-end achievements. Companies are starting to look at purposeful, appropriate gifts for the audience and for the season.

Recognition vs. Year End Gifting at this time of year falls into two main categories: Recognition and Year-End. Recognition gifting is usually based on merit awards or department/company profitability. Year-end gifting is that gift which is given to employees or customers to thank them for service or loyalty throughout the year. You need to start at the beginning and decide exactly what type of gifting you will be doing this season. And if you are like most people, our guess is that you will be doing both!

Seasonality The change of seasons affects the type of gifts you might be giving this time of year. It is time to update company uniforms, anyway. You may have already begun the switch from short-sleeved polo shirts to long-sleeved –polo shirts. You may have begun the switch from windbreaker to fleece-lined zippered jacket.

When gift giving, you can use this change in apparel to express your appreciation. Warm Fleece Jackets is a great seasonal piece that won’t break the bank and makes a functional, attractive vehicle for your logo.

Relevance

This one might seem obvious, but it is easy to miss the mark on providing relevant gifts for your employees and customers. Your high-travel sales team might not appreciate a tower of chocolate goodies  as much as a quality garment bag or travel document holder/wallet. The chocolate tower might be perfect for the supporting office personnel.

Price The season of awards and gifting can be an expensive one. Not because of the item itself necessarily, but because this is the time of year you are giving in volume. But, don’t let price influence you to not make the best decision possible. You can provide larger quantities of gifts without having to over-extend yourself. Gift for the home or desk accessories are always a nice treat. Our Corporate Gifts category offers a variety of options across several price points. And don’t forget, gifts given in trade or businesses are tax deductible in part or whole.

Make the right impression

Lastly, this is the gifting opportunity to help you make the right impression. You might be sending a gift to a customer who only orders from you once a year, and you want to use this gift to encourage repeat and increased business. You might be rewarding that employee who hit their sales goals for the first time ever, and this gift will help you reinforce a spirit of success. Either way, you can make the right impression with your gift initially and then get residual value from that gift all year long based on its usability and visibility in the life of the recipient.

However you plan to gift this year now is the time to start thinking about it. Your budget should include the actual gift, packaging and presentation, and fulfillment (packaging labor, shipping costs, etc.). Take a look at some good-better-best options. And, if you weren’t already thinking about gifting for recognition or year-end…maybe you should.

 

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 20700 Miles Parkway – Cleveland OH – 44128

Phone: 216-587-2389

Contact: Lisa@weprintquick.com

http://www.coolmarketing.us

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Introducing Our New Website and Products

Introducing Our New Products

It’s with great excitement that we unveil our new website to you. Aside from an updated look, the new website features a powerful new way to sift through our portfolio of products, making it easier for you to better understand our wide range of services and capabilities. We have made WePrintQuick.Com your one stop shop for marketing your business.

Promotional Products

We now offer creative and cost effective promotional products and advertising specialties that promote your company. We offer a full line of imprinted ad specialty and promo products and can showcase your logo with personalized information on a variety of products in the following categories: auto, apparel (t-shirts, polos and logo shirts), awards, bags, coolers, desktop, drink ware, flashlights, fun, health, beauty, golf, house wares, id’s, key rings and key tags, magnets, memory, usb’s, flash drives, notebooks, notepads, pens, pet items, sports, sticky notes, technology, and tools.

Check out CoolMarketing.us for a list of all of our promotional and branding products.

Waterproof Menus

Looking for an excellent alternative to expensive plastic menu printing or flimsy paper menus? Waterproof Menu Printing offers our special Full Color Printing on Waterproof, Tear and Stain Resistant Paper.

Plastic menus have a very high minimum quantity and cost associated with them. Waterproof Menu Printing offers a similar durability with a much lower minimum and cost. If you are looking for menus that have that extra durability, Waterproof Menu Printing is the perfect choice. No lamination needed!

Our Printing Capabilities

WePrintQuick.com An online service provided by Eveready Printing, Inc.is a full service company, delivering fast, affordable, full color products and services, including offset and digital solutions. We print brochures, booklets, business cards, calendars, catalogs, envelopes, flyers, letterhead, newsletters, postcards, posters and more. In addition to our printing products, we offer professional design services and mailing services. As a one-stop source with a solution for any need, we pride ourselves in providing ultimate convenience to our customers

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How To Design a Profitable Postcard

How To Design a Profitable Postcard

In this high-tech business world, postcards may not be the first marketing vehicle that comes to mind when planning a lead generation campaign. That’s really too bad since with just a few proven tips you can create powerful marketing postcards that are almost guaranteed to deliver a good response and at a fraction of the cost of high-tech marketing methods.

1. Make an impression

How many of you have looked forward to receiving a postcard from friends or relatives? The compelling picture on the front makes you immediately turn it over to read. Why not incorporate an image-style postcard on the front of your postcard with a “wish you were here” or “wish you had this” feature on the card? Since postcards are available in a variety of sizes from 4-inch by 6-inch, 6-inch by 9-inch or 5.5-inch by 8.5-inch and more, and they are available on many different paperweights, you can explore this theme to develop a warm reception to your postcard.

2. Get to the point

Postcards deliver an instant “read now” quality. In order to attract your customer’s interest, get right to the point with your main statement, which should be your biggest benefit or a distinctive advantage. You need to capture interest immediately in order to maintain the “read now” advantage. If possible, customize the postcard with customer’s name, pet’s name, free offer on products like prefer … anything that provides you with an edge and makes the customer feel like you already know them.

3. Do the right thing

Marketing postcards are most effective when they are used to generate website traffic, phone calls or sales leads. They are less effective for closing sales because they do not provide enough space for a detailed sales message. Please don’t try to include one. It will destroy the personal nature of your message. Instead, focus on persuading the reader to visit your website, call you or some other action.

4. Be clear and actionable

You have just a few seconds to capture the reader’s attention and convince them to take the action you want. So keep the message brief and easily understood. If you are using sentences, keep them short and make sure there are lines in between. You don’t want to overwhelm your reader. Better yet, see if you can reduce the sentences into short bullet points to get your message across quickly. The litmus test is whether you can understand the message with just a brief glance. Test out your message with someone whose opinion you trust.

5. Act now

You know how much people love to procrastinate. In fact, there were more than 1,300 + books listed on Amazon.com in regards to procrastination. You have to give your reader a reason to respond now. The best methods include offering a discounted price for a limited time, a special bonus for the first 100 respondents or some other offer if they respond before a certain deadline.

Postcards might not be a high-tech innovation but, if done right, they have enough gadgets to produce results.

WePrintQuick.com gives you professional quality printing for a great deal less than you would expect. We’re an online service provided by Eveready Printing, Inc.

We’ve been providing exceptional printing services for more than a century. Our full-color printing services are second to none when it comes to bright, lifelike color and detail.
Read more: http://www.weprintquick.com/#ixzz2j7jspWo5

How To Design A Great Brochure

How To Design A Great Brochure

According to the dictionary a brochure is “a small book or pamphlet, often containing promotional material or product information.” The truth is brochures can be large and their contents must vary depending on the situation.

Even in this age of cyber marketing, brochures have not gone out of fashion. Business people still like printed brochure marketing for the personal touch they offer in communication with clients. Customers or would-be customers can read about the company and its products at their leisure. Brochures are excellent print tools that give customers all the relevant information they need before making a purchase. Apart from attracting new customers, a brochure helps a business organization to stay in touch with its existing customers, build loyalty and reinforce credibility.

In order to be effective, a brochure must satisfy certain conditions in terms of both content and design. A hastily prepared brochure without proper planning can drive customers away. To stimulate the desired effect among customers, a brochure must be attractive-looking and contain all of the relevant information. A good brochure contains all of the following:

If you follow these easy steps to building an effective brochure, you will find yourself more respected and having a better conversion rate for sales.

(Different Brochure Designs)

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Contact WePrintQuick for professional quality printing for a great deal less than you would expect. We’re an online service provided by Eveready Printing, Inc.
Read more: http://www.weprintquick.com/#ixzz2gZk90xQ2

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How to Design a Business Card

How to Design a Business Card 

Business cards are still the most widely used form of marketing there is. Even with social media and cell phones, the business card is the quickest and most transportable form of information around. So what should you advertise in such prime real estate to be noticed? Just like any other strong marketing material you need to keep in mind the basic principles of design when laying out your business card.

You use to have to consider how much money you were willing to spend before you could figure out how many colors you were going to use in your business card design. But with digital printing presses becoming the norm it’s much more economical to print a four-color process card. With four-color process the sky is the limit with colors; however, you can still get a really clean and memorable design using only two colors and really nice paper stock.

A picture is worth a thousand words

You could just put some words on your card but that would mean someone would have to read it to know who you are and what you do. If you have a well-thought out image to go with your information, then someone could take one glance at it to determine what it is for before getting close enough to read the type.

Three questions to answer when choosing an image:

  • What image will convey what you do with one glance?
  • Does it look good at a small scale?
  • Does it have a clean area for text if you are planning to use it on the whole card”

Sample scenario: Victoria Miles is a wedding planner. When you think of wedding planners you could think of many things that go along with the idea of a wedding: cake, flowers, a dress or rings. So as not to be confused with a cake maker or a florist, Victoria has decided to go with wedding rings for her image. Let’s take a look at a couple of images she found.

Picture 1  wedding-rings

 

Picture 2bc-picture-2

Both images feature two wedding rings and both images have a similar pallet of colors; however, one is a better image to use than the other for a couple of reasons. While you could extend the white space on the right in picture 2 to make room for Victoria’s information, it would feel cramped and would be overshadowed by the image. Picture 1 on the other hand has a lot of unencumbered space that text would lay nicely on top of, allowing Victoria’s name to take center stage. Another reason picture 1 is the better choice for a business card is the impression it gives from a distance. Picture 1’s image is strong and from a distance still comes across as a pair of wedding rings, while the rings in picture 2 do not stand out as much and are upstaged by the box they are resting in. From a distance it is hard to distinguish immediately that it is a pair of wedding rings.

Say it like you mean it
Now that we’ve chosen the image for Victoria’s cards we need to add her information to the card. Easy enough, right? First, let’s go over a few key design points:

The result
Take a look at Victoria’s card below. Notice even though we had the option of using every color under the sun because she is getting a four-color process card we went with black text because it stood out the best on the photo. We even put a little bit of a glow around her name to help it stand out from the background. We put emphasis on her name and how to contact her by varying the font style and size.

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Clean, elegant and effective is what Victoria got with this business card design. Remember your business card can be the most effective advertising tool if designed properly.

 

WePrintQuick.com gives you professional quality printing for a great deal less than you would expect. We’re an online service provided by Eveready Printing, Inc.

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Build Your Business with Door-Hanger Marketing

I have written several blogs about door-hanger marketing and I feel the need to stress how important this little piece of advertising can be to boost your business sales. Doors are everywhere–neighborhoods houses, office buildings; hotels, etc. … why not take advantage of them as an idea for a marketing campaign?

Door-hanger marketing is an effective yet inexpensive way to reach an audience. Because your advertising message must physically be removed from the doorknob, it is very likely to be read and make an impression that lasts beyond a brief glance. And unlike other advertisements your prospect receives, door hangers typically stand alone without competition.

Here are a few ways to take advantage of door hanger marketing

Introduce a new business

Spread the word in local neighborhoods about your new company or services. Be sure to include a phone number, street address, and company website address.

Target a specific market

For example, if your company provides lawn service, you can deliver your message just to the homes that look to need lawn card. Or if you sell renter’s insurance, you can target apartment complexes.

Create name recognition

A consistent door-hanger campaign trains your prospect to think of you when the need arises for your product or service. Want to ensure the recipient keeps your hanger around longer? Distribute hangers with an affixed magnet, especially if the hanger includes your company’s hours of operation or other pertinent information.

Offer Money Saving Coupons

Track the success of your campaign with a special perforated tear-off of a discount coupon or business card.

Spread information, service reminders, etc

In addition to promotional advertising, door hangers can be used to provide information, serve as service reminders, or even to let your customers know you paid them a visit. If you’re interested in seeing what door hangers can do for your business, visit our website or give us a call today! We’ll help you develop a creative design to achieve the results you need.

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How To Promote Your Business

Unique Marketing Tools

 

How you promote your business speaks volumes about you as a business owner and the service you provide to your customers. Fun, creative and cost effective marketing promotions can attract new customers along with retaining your current customers. As the old saying goes, “Dress for success”. The same goes for marketing your business. Dress and equip your business for success with the goal of leaving a lasting impression.

Here are some unique marketing ideas to kick start your summer promotions.

 

(Waterproof Repositional Wall Clings can be applied and re-applied to any surface)

Waterproof Menus

The Waterproof Menu’s / Paper Products are the solution to restaurant’s, salons, bars or any business owner who conduct a lot of business outdoors having to constantly replace their menus.

The Waterproof Menu is custom printed on a Waterproof Synthetic Paper created to withstand the harsh, every day restaurant elements. We offer several manufacturing options including:

Variable Print Marketing

WePrintQuick.com has the latest technology available to you to produce specific custom printed pieces. VDP (Variable Data Printing) is the most productive and unique way to reach out to potential customers with specific target communications used from your comprehensive database. VDP allows you to uniquely print text, graphics and images and changed from one printed piece to the next, without stopping or slowing down the printing process and using information from your database. VDP is a direct outgrowth of digital printing, which harnesses computer data software and digital print devices to create high-quality, full color documents, with a look and feel comparable to a conventional offset press.

 

 

Eveready Printing,Inc. and WePrintQuick.Com has introduced some great new products that every business owner should take advantage of!

 

Waterproof Postcards and Repositional Sports Schedules

Peel N Stick Waterproof Postcards are designed to be posted/stuck on a variety surfaces for long lasting use. They are durable, waterproof and tear resistant, and their unique repositionable adhesive means they will stick to virtually any surface, including painted walls, wood cabinets, glass, metal, and even the a laptop. Plus, they can be easily removed and reapplied multiple times. So your marketing message gets posted where the customer wants and is a constant reminder of your marketing message.

 

 

Weprintquick.com and Waterproofmenuprinting is an online service provided by Everyeady Printing, Inc.

20700 Miles Parkway

Cleveland, OH 44128

216-587-2389