5 Keys to Gifting

5 Keys to Gifting This Holiday Season

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This is the time of year that our thoughts turn to gifting. Gifting can mean many things for businesses: either holiday gifts to customers that have done business within the past year, or gifting to recognize employee year-end achievements. Companies are starting to look at purposeful, appropriate gifts for the audience and for the season.

Recognition vs. Year End Gifting at this time of year falls into two main categories: Recognition and Year-End. Recognition gifting is usually based on merit awards or department/company profitability. Year-end gifting is that gift which is given to employees or customers to thank them for service or loyalty throughout the year. You need to start at the beginning and decide exactly what type of gifting you will be doing this season. And if you are like most people, our guess is that you will be doing both!

Seasonality The change of seasons affects the type of gifts you might be giving this time of year. It is time to update company uniforms, anyway. You may have already begun the switch from short-sleeved polo shirts to long-sleeved –polo shirts. You may have begun the switch from windbreaker to fleece-lined zippered jacket.

When gift giving, you can use this change in apparel to express your appreciation. Warm Fleece Jackets is a great seasonal piece that won’t break the bank and makes a functional, attractive vehicle for your logo.

Relevance

This one might seem obvious, but it is easy to miss the mark on providing relevant gifts for your employees and customers. Your high-travel sales team might not appreciate a tower of chocolate goodies  as much as a quality garment bag or travel document holder/wallet. The chocolate tower might be perfect for the supporting office personnel.

Price The season of awards and gifting can be an expensive one. Not because of the item itself necessarily, but because this is the time of year you are giving in volume. But, don’t let price influence you to not make the best decision possible. You can provide larger quantities of gifts without having to over-extend yourself. Gift for the home or desk accessories are always a nice treat. Our Corporate Gifts category offers a variety of options across several price points. And don’t forget, gifts given in trade or businesses are tax deductible in part or whole.

Make the right impression

Lastly, this is the gifting opportunity to help you make the right impression. You might be sending a gift to a customer who only orders from you once a year, and you want to use this gift to encourage repeat and increased business. You might be rewarding that employee who hit their sales goals for the first time ever, and this gift will help you reinforce a spirit of success. Either way, you can make the right impression with your gift initially and then get residual value from that gift all year long based on its usability and visibility in the life of the recipient.

However you plan to gift this year now is the time to start thinking about it. Your budget should include the actual gift, packaging and presentation, and fulfillment (packaging labor, shipping costs, etc.). Take a look at some good-better-best options. And, if you weren’t already thinking about gifting for recognition or year-end…maybe you should.

 

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 20700 Miles Parkway – Cleveland OH – 44128

Phone: 216-587-2389

Contact: Lisa@weprintquick.com

http://www.coolmarketing.us

Introducing Our New Website and Products

Introducing Our New Products

It’s with great excitement that we unveil our new website to you. Aside from an updated look, the new website features a powerful new way to sift through our portfolio of products, making it easier for you to better understand our wide range of services and capabilities. We have made WePrintQuick.Com your one stop shop for marketing your business.

Promotional Products

We now offer creative and cost effective promotional products and advertising specialties that promote your company. We offer a full line of imprinted ad specialty and promo products and can showcase your logo with personalized information on a variety of products in the following categories: auto, apparel (t-shirts, polos and logo shirts), awards, bags, coolers, desktop, drink ware, flashlights, fun, health, beauty, golf, house wares, id’s, key rings and key tags, magnets, memory, usb’s, flash drives, notebooks, notepads, pens, pet items, sports, sticky notes, technology, and tools.

Check out CoolMarketing.us for a list of all of our promotional and branding products.

Waterproof Menus

Looking for an excellent alternative to expensive plastic menu printing or flimsy paper menus? Waterproof Menu Printing offers our special Full Color Printing on Waterproof, Tear and Stain Resistant Paper.

Plastic menus have a very high minimum quantity and cost associated with them. Waterproof Menu Printing offers a similar durability with a much lower minimum and cost. If you are looking for menus that have that extra durability, Waterproof Menu Printing is the perfect choice. No lamination needed!

Our Printing Capabilities

WePrintQuick.com An online service provided by Eveready Printing, Inc.is a full service company, delivering fast, affordable, full color products and services, including offset and digital solutions. We print brochures, booklets, business cards, calendars, catalogs, envelopes, flyers, letterhead, newsletters, postcards, posters and more. In addition to our printing products, we offer professional design services and mailing services. As a one-stop source with a solution for any need, we pride ourselves in providing ultimate convenience to our customers

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How To Design a Profitable Postcard

How To Design a Profitable Postcard

In this high-tech business world, postcards may not be the first marketing vehicle that comes to mind when planning a lead generation campaign. That’s really too bad since with just a few proven tips you can create powerful marketing postcards that are almost guaranteed to deliver a good response and at a fraction of the cost of high-tech marketing methods.

1. Make an impression

How many of you have looked forward to receiving a postcard from friends or relatives? The compelling picture on the front makes you immediately turn it over to read. Why not incorporate an image-style postcard on the front of your postcard with a “wish you were here” or “wish you had this” feature on the card? Since postcards are available in a variety of sizes from 4-inch by 6-inch, 6-inch by 9-inch or 5.5-inch by 8.5-inch and more, and they are available on many different paperweights, you can explore this theme to develop a warm reception to your postcard.

2. Get to the point

Postcards deliver an instant “read now” quality. In order to attract your customer’s interest, get right to the point with your main statement, which should be your biggest benefit or a distinctive advantage. You need to capture interest immediately in order to maintain the “read now” advantage. If possible, customize the postcard with customer’s name, pet’s name, free offer on products like prefer … anything that provides you with an edge and makes the customer feel like you already know them.

3. Do the right thing

Marketing postcards are most effective when they are used to generate website traffic, phone calls or sales leads. They are less effective for closing sales because they do not provide enough space for a detailed sales message. Please don’t try to include one. It will destroy the personal nature of your message. Instead, focus on persuading the reader to visit your website, call you or some other action.

4. Be clear and actionable

You have just a few seconds to capture the reader’s attention and convince them to take the action you want. So keep the message brief and easily understood. If you are using sentences, keep them short and make sure there are lines in between. You don’t want to overwhelm your reader. Better yet, see if you can reduce the sentences into short bullet points to get your message across quickly. The litmus test is whether you can understand the message with just a brief glance. Test out your message with someone whose opinion you trust.

5. Act now

You know how much people love to procrastinate. In fact, there were more than 1,300 + books listed on Amazon.com in regards to procrastination. You have to give your reader a reason to respond now. The best methods include offering a discounted price for a limited time, a special bonus for the first 100 respondents or some other offer if they respond before a certain deadline.

Postcards might not be a high-tech innovation but, if done right, they have enough gadgets to produce results.

WePrintQuick.com gives you professional quality printing for a great deal less than you would expect. We’re an online service provided by Eveready Printing, Inc.

We’ve been providing exceptional printing services for more than a century. Our full-color printing services are second to none when it comes to bright, lifelike color and detail.
Read more: http://www.weprintquick.com/#ixzz2j7jspWo5

Build Your Business with Door-Hanger Marketing

I have written several blogs about door-hanger marketing and I feel the need to stress how important this little piece of advertising can be to boost your business sales. Doors are everywhere–neighborhoods houses, office buildings; hotels, etc. … why not take advantage of them as an idea for a marketing campaign?

Door-hanger marketing is an effective yet inexpensive way to reach an audience. Because your advertising message must physically be removed from the doorknob, it is very likely to be read and make an impression that lasts beyond a brief glance. And unlike other advertisements your prospect receives, door hangers typically stand alone without competition.

Here are a few ways to take advantage of door hanger marketing

Introduce a new business

Spread the word in local neighborhoods about your new company or services. Be sure to include a phone number, street address, and company website address.

Target a specific market

For example, if your company provides lawn service, you can deliver your message just to the homes that look to need lawn card. Or if you sell renter’s insurance, you can target apartment complexes.

Create name recognition

A consistent door-hanger campaign trains your prospect to think of you when the need arises for your product or service. Want to ensure the recipient keeps your hanger around longer? Distribute hangers with an affixed magnet, especially if the hanger includes your company’s hours of operation or other pertinent information.

Offer Money Saving Coupons

Track the success of your campaign with a special perforated tear-off of a discount coupon or business card.

Spread information, service reminders, etc

In addition to promotional advertising, door hangers can be used to provide information, serve as service reminders, or even to let your customers know you paid them a visit. If you’re interested in seeing what door hangers can do for your business, visit our website or give us a call today! We’ll help you develop a creative design to achieve the results you need.

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How To Promote Your Business

Unique Marketing Tools

 

How you promote your business speaks volumes about you as a business owner and the service you provide to your customers. Fun, creative and cost effective marketing promotions can attract new customers along with retaining your current customers. As the old saying goes, “Dress for success”. The same goes for marketing your business. Dress and equip your business for success with the goal of leaving a lasting impression.

Here are some unique marketing ideas to kick start your summer promotions.

 

(Waterproof Repositional Wall Clings can be applied and re-applied to any surface)

Waterproof Menus

The Waterproof Menu’s / Paper Products are the solution to restaurant’s, salons, bars or any business owner who conduct a lot of business outdoors having to constantly replace their menus.

The Waterproof Menu is custom printed on a Waterproof Synthetic Paper created to withstand the harsh, every day restaurant elements. We offer several manufacturing options including:

Variable Print Marketing

WePrintQuick.com has the latest technology available to you to produce specific custom printed pieces. VDP (Variable Data Printing) is the most productive and unique way to reach out to potential customers with specific target communications used from your comprehensive database. VDP allows you to uniquely print text, graphics and images and changed from one printed piece to the next, without stopping or slowing down the printing process and using information from your database. VDP is a direct outgrowth of digital printing, which harnesses computer data software and digital print devices to create high-quality, full color documents, with a look and feel comparable to a conventional offset press.

 

 

Eveready Printing,Inc. and WePrintQuick.Com has introduced some great new products that every business owner should take advantage of!

 

Waterproof Postcards and Repositional Sports Schedules

Peel N Stick Waterproof Postcards are designed to be posted/stuck on a variety surfaces for long lasting use. They are durable, waterproof and tear resistant, and their unique repositionable adhesive means they will stick to virtually any surface, including painted walls, wood cabinets, glass, metal, and even the a laptop. Plus, they can be easily removed and reapplied multiple times. So your marketing message gets posted where the customer wants and is a constant reminder of your marketing message.

 

 

Weprintquick.com and Waterproofmenuprinting is an online service provided by Everyeady Printing, Inc.

20700 Miles Parkway

Cleveland, OH 44128

216-587-2389
     

Unique Marketing Tools To Bring In Business

Unique Marketing Tools To Bring In Business

Summer has finally arrived, business owners are looking for new ways to draw customers in. Waterproof Menu’s, Repositional Window Clings and Peel N Stick Postcards are popular ways to advertise. However, in the past, many business owners – especially small independents -, have found marketing this way to be cost prohibitive. Not so today, as new synthetic digital substrates have become available, allowing any business owner to use their creativity to produce unique marketing pieces.

Some of those solutions are waterproof menus / paper products and custom repostional window clings. These printable promotional products are the tools business owners have been waiting for.

  1. Waterproof Menus

The Waterproof Menu’s / Paper Products are the solution to restaurant’s, salons, bars or any business owner who conduct a lot of business outdoors having to constantly replace their menus. Have your menus custom printed on a Waterproof Synthetic Paper created to withstand the harsh, every day restaurant elements. We offer several manufacturing options including: Spiral Bound Menus, Bi-Fold or Tri-Fold Menus, and Single Page Menus. Our menus are available in numerous sizes, formats and thicknesses. The Waterproof Menu is washable and tear resistant. Having your menus printed on this type of paper are sure to be the solution to all your menu needs

  1. Window Clings

We offer Crystal Clear Cling as a solution to business owner’s promotional needs. The optically clear polyester film applies to any clean glass surface. This cling is neither white nor “frosty” clear, it truly is optically clear. Thus, promotional messages can be communicated while customers are still able to enjoy the views and the public walking by your shop can see the inviting atmosphere inside.

  1. Peel N Stick Postcards

While old-fashioned postcards can be easily misplaced or discarded, Peel N Stick Waterproof Postcards are designed to be posted/stuck on a variety surfaces for long lasting use. They are durable, waterproof and tear resistant, and their unique repositionable adhesive means they will stick to virtually any surface, including painted walls, wood cabinets, glass, metal, and even the a laptop. Plus, they can be easily removed and reapplied multiple times. So your marketing message gets posted where the customer wants and is a constant reminder of your marketing message.

  4.   Be Creative

In order to effectively attract customers, business owners need to make a statement that can help differentiate them from their competitors. Waterproof Menus and Waterproof Paper Products let’s customers know that you are a true professional. Window Clings and Peel & Stick Postcards help business owners reach potential customers and retain their current customers.

  1. Place the promotional piece where it counts

Windows and glass doors are not the only valuable piece of real estate in the business and restaurant. Every wall offers an opportunity to tastefully communicate with customers. Business owners now have a great new way to make their company unique and do promotions that suit them best. All it takes is to unleash their passion and creativity and the right professional commercial printer.

One of your company’s biggest marketing tools should be a reflection of your love and passion for your business. Today, a new type of paper gives you the ability to make your marketing piece as unique as your company, at a price point that is affordable.
Read more: http://www.waterproofmenuprinting.com/#ixzz2Z8XhCeaT

 

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Introducing Waterproof Menus & Paper Products

Introducing Waterproof Printed Products

Looking for an excellent alternative to expensive plastic menu printing or flimsy paper menus? Waterproof Menu Printing offers our special Full Color Printing on Waterproof, Tear and Stain Resistant Paper.

Plastic menus have a very high minimum quantity and cost associated with them. Waterproof Menu Printing offers a similar durability with a much lower minimum and cost. If you are looking for menus that have that extra durability, Waterproof Menu Printing is the perfect choice. No lamination needed!

Our Menu Paper is innovative synthetic substrates that are specifically designed for outstanding high resolution imaging. Waterproof Menu paper is a new product that is perfect for Menu Printing. This product is durable, waterproof, tear resistant and stain resistant materials that offer the best characteristics of both paper and polyester.

With Waterproof Menu Printing you get products that are waterproof and tear resistant for excellent durability, but what is very unique about our product is that it also can handle print finishing processes such as saddle stitching, punching, and folding just like paper does.

In addition, our Waterproof paper is very stain resistant to common foods such as mustard, tea, and red wine. Thus, if you catch a stain within a reasonable time period you can fix the problem by washing the menu with soap and water. Because you won’t have to laminate for durability and protection from spills, there’s no need to send the menus out to a laminating company saving you time and money. Plus, you won’t have to worry about the inevitable delaminated scores, edges and corners that occur over time with laminated menus.

Our Waterproof Paper is foldable. Even the 10, 11 and 12 mil cover weight calipers can be scored and folded. This is very different than most other products, and a great feature for printing menus. The velvety soft feel of our paper is truly unique; add full color images and graphics to make your menu act as a unique branding tool.

Our Waterproof Menu Printing is available in four calipers; 7.5 mil, 10 mil, 11 mil and 12 mil, allowing you to print both inside pages and covers of menus. The 7.5 mil caliper for the pages and 10, 11 or 12 mil caliper for the cover of booklet style menus. The Rigid stock is perfect for flat menus and cards. The Soft stock is perfect for menus that need to be folded.

So whether it’s a saddle stitched multiple page menu, or a finished 8.5 x 11 folded menu, or simple flat menus our Waterproof Menus Printing is the new choice for business owners who are looking for a professional look at a very affordable price.

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