Tradeshow Marketing Tips

As a start-up company the path to trade show success may be clouded with the anxiety and pressure to succeed. However, the foreignness of a trade show shouldn’t thwart your desire to attend. Vast opportunities for financial gain and network connections are present. The following are 7 smart trade show tips will put you on the right path for victory.

  1. Plan Ahead

Trade shows are events that require meticulous planning, thought, and organization. To plan the first thing you need to do is set a reasonable budget that accounts for all related costs. The next thing you need to do is create measurable goals to prevent lackadaisical attitudes at the trade show. An example of a simple numerical goal is to increase sales on your featured product. However, one non-numerical goal that all start-ups should have is to develop and grow brand awareness. Lastly, sketch an outline of what your table should look like and ensure you have all of those materials beforehand and packed to take to the show.

  1. Get noticed

The trade show environment is an extremely competitive one, and to succeed getting noticed is key. If the trade show allows you to pick your own table, get there early, and choose the location you think will have the most foot traffic. High traffic areas will be near the entrance, main walkways, and even the trails to the bathroom. Next you need to astatically excite, try using colorful balloons, monitors, or even play some catchy music to draw people to your table. Once people are at your table they will need a reason to stay engaged. If it is within your budget, hand out gadgets that is relevant to your brand. If gadgets aren’t an option create an interactive attraction that will electrify people and create buzz about your table throughout the trade show.

  1. Approachability and attitude

Your table looks superb, the materials you brought are exciting and informative, but the people manning your table appear unapproachable. Think of these people as tools, which if used effectively can propel your startup to success. We get that you are nervous, but this is the time to put on your “friendly” face. To help relieve the nerves, develop a list of opening lines to attract and help you interact with anyone who comes up to your table. Questions could be thought provoking, direct, or something even more conversational to break the barrier and help you connect.

  1. Establish professional connections

This is an ideal time to network and make professional connections. During the event you will be overwhelmed at the number of people you talk to. A helpful trick is after you finish talking to a person take a moment to write down a summary of what you talked about and who they are on the back on their business card. After the event dedicate time to connect with each person on LinkedIn. In addition to connecting with the people who came to your table dedicate time to network with your competition at their exhibits.

  1. Professional materials

Having a professional trade show exhibit sends a distinct message that you intend to be a serious competitor. Companies like CoolMarketing.US specialize in delivering a wide variety of exhibit options for any budget. The sheer size of banner stands makes them essential tools, because they are so large the eye is drawn right to them and people instantly know the name of the company and any other information displayed there. Another exhibit element that can increase the professional look of your table is tabletop displays, which vary in size and design and can really energize your exhibit.

  1. Using social media

Incorporating social media into your trade show affairs is a savvy way to raise brand awareness and generate sales. Before the trade show begins do some research and see if the show has an official hashtag. Let your followers know you will be at this trade show and with the hashtag let others know who you are. During the trade show post a picture of your table and entice people to check it out. Another strategy is to create your own brand relevant hashtag for the event and encourage people to take pictures at your table and share it digitally. You can motivate people by creating a promotion only those who share will get or by saying one random participant will win swag. To continue engaging customers after the trade show write down all the questions you were asked during the show and write a blog post afterwards answering those questions for all to see.

  1. Follow up

At the trade show you did a great job connecting with people, now you have to maintain and grow that relationship. During the event invite people to connect by leaving their email address, and after the trade show add all of the email addresses to your newsletter distribution list. In addition inspire people to connect with your business on social media. Now you have connections with all these people don’t be lazy! Email and thank them for coming to your booth, continue generating exciting social media posts, and distribute a timely newsletter.

As a start-up your first few trade shows can come with a major financial learning curve. However, if you follow these 7 smart trade show tips you can efficiently display your products and optimize financial gain.

Five 2015 resolutions we should keep

This being my last blog for 2014 I wanted to give some tips on some resolutions we should all keep for the New Year.

Five resolutions we should keep

As we turn the corner into 2015, we often reflect on what we would like to change or how we can make a positive impact. New Year’s resolutions are rarely carried out in practice, mostly because we like to eat good food and jogging isn’t exactly our cup of tea. There are, however, some resolutions we should all implement in 2015 – following through can empower us and fuel growth. Here are my top five resolutions for 2015:

Resolution no. 1: I will try a new marketing medium. I will examine my niche segments and enter the realm of postcard/social media/billboard/(enter yours here) marketing. I will make this effort in earnest, properly test my advertising, track my results and pursue success through intelligent decisions. Resolution no. 2: I will delegate more tasks. I will convince myself that I do not have to handle every aspect of my business; I must only manage it. I will free time to focus on innovation and growth in 2015 by placing time-consuming tasks in the hands of competent and loyal staff members.

Resolution no. 3: I will join a new business or networking group. I will focus on building relationships and helping others succeed, which will in turn bring success to me. I will listen to what others have to say more than I will speak, and I will be present and active in all group meetings.

Resolution no. 4: I will weed out the old and learn something new. I will put aside my feelings and determine what is not working for me – and drop it. In its place, I will learn something new I can put to good use.

Resolution no. 5: I will spend more time with my friends and family. These are the people who stand by me, inspire me, comfort me and the reason I do what I do.

 

Stick with these Resolutions and you should have a successful 2015 year in business and your personal relationships.

 

Stay safe and have a Happy New Year!

 

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Cost Effective Ways To Market Your Business

Cost Effective Ways To Market Your Business

Many small businesses struggle with the investment required to distribute marketing materials. Though they know every marketing effort should be considered an investment with an expected return, limited budgets mean they can’t risk the entire business by hinging it on the success of any given campaign.

Marketing distribution is one of the biggest barriers to small business success. Sure, you can print postcards cheap, but you’ll still have to pay postage to deliver them to your target audience. Fortunately, several marketing tools can be distributed without postage costs. When you employ these marketing tools, you only need to invest a bit of your time to reach a potentially-enormous number of people.

By taking a little time to distribute your own marketing materials, you can save money and increase your return on investment, helping to ensure your marketing campaign yields outstanding profits. Here are five marketing tools you can distribute on your own.

 

·        Business Cards

Printing business cards is a must if you want to have a powerful business networking presence, but not all business cards are created equal. In fact, after networking events most business cards end up thrown in the trash. Turn the back of your business card into a coupon or coupon code. Make it time-limited to motivate fast response. If your offer is good enough, qualified prospects will want to take advantage of it before your expiration date.

·        Flyers

Flyers are mini-posters, perfect for community bulletin boards and to hand directly to passers-by, such as with club card flyers. Since they’re smaller, flyers aren’t quite as attention-getting as posters; however, they’re able to be placed nearly anywhere, which gives them greater reach. Blanket your community with flyers, and you’ll get the message out cheap and easy.

·        Door hangers

Door hanger marketing is the perfect way to pack the punch of a postcard with none of the postage fees. In fact, door hangers can be even more powerful since they’re placed directly on door knobs and not in mailboxes with the rest of the mail. You can distribute door hangers to selected neighborhoods that meet your target demographics.

 

 

The best promotional products are going to be ones that people use every day. Sticky pads, note pads, and pens are the most effective promotional products for most businesses. People need them, use them daily, and they are relatively cheap. Unless you have something very unique that people will use very often, or you have a budget that allows you to purchase really cool promo products like USB memory cards, go with pens, notepads, and sticky pads.

 

Check out all our other marketing materials when you visit our sister companies at:

 

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20700 Miles Parkway – Cleveland – Ohio – 44128 – 216-587-2389

Introducing Our New Website and Products

Introducing Our New Products

It’s with great excitement that we unveil our new website to you. Aside from an updated look, the new website features a powerful new way to sift through our portfolio of products, making it easier for you to better understand our wide range of services and capabilities. We have made WePrintQuick.Com your one stop shop for marketing your business.

Promotional Products

We now offer creative and cost effective promotional products and advertising specialties that promote your company. We offer a full line of imprinted ad specialty and promo products and can showcase your logo with personalized information on a variety of products in the following categories: auto, apparel (t-shirts, polos and logo shirts), awards, bags, coolers, desktop, drink ware, flashlights, fun, health, beauty, golf, house wares, id’s, key rings and key tags, magnets, memory, usb’s, flash drives, notebooks, notepads, pens, pet items, sports, sticky notes, technology, and tools.

Check out CoolMarketing.us for a list of all of our promotional and branding products.

Waterproof Menus

Looking for an excellent alternative to expensive plastic menu printing or flimsy paper menus? Waterproof Menu Printing offers our special Full Color Printing on Waterproof, Tear and Stain Resistant Paper.

Plastic menus have a very high minimum quantity and cost associated with them. Waterproof Menu Printing offers a similar durability with a much lower minimum and cost. If you are looking for menus that have that extra durability, Waterproof Menu Printing is the perfect choice. No lamination needed!

Our Printing Capabilities

WePrintQuick.com An online service provided by Eveready Printing, Inc.is a full service company, delivering fast, affordable, full color products and services, including offset and digital solutions. We print brochures, booklets, business cards, calendars, catalogs, envelopes, flyers, letterhead, newsletters, postcards, posters and more. In addition to our printing products, we offer professional design services and mailing services. As a one-stop source with a solution for any need, we pride ourselves in providing ultimate convenience to our customers

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