Grow your Business using Custom Designed Notepads

Legend has it that back in 1888, Thomas W. Holley of Holyoke, Massachusetts had the brilliant idea of taking scrap paper from various factories and stitching them together to make notepads.

The idea exploded. Today note pads are a major staple in homes and offices around the world.
The earliest incarnations of the notepad were at first bound using a stitching method similar to binding in books, but later evolved to include comb edging, glue edging and spiral binding. In fact, did you know that spiral bound notepads were so revolutionary that they were actually featured in an article in Popular Science magazine in 1934? Since then, the popularity, and design has continued to evolve.

Frequently, the most effective promotional items are often the simple pieces that customers use in their daily lives. Smart businesses purchase notepads in various shapes and colors, and tailor to suit the company brand, promote special events and attract new business.

  •  Sure, a stress ball or flashlight with a well designed logo attracts attention. But a well-designed notepad emblazoned with your business information is more than just a gimmick. It’s a simple, affordable advertising platform.
  • Every time a customer uses your note pad, they see your brand.
  • When they distribute notes to customers, family and friends, they are enhancing your immediate direct marketing campaign!
  • Notepads also have a variety of functions. They can be used for note taking, stationery, to do lists, travel scheduling, and more.

Creating memorable, multi-functional notepads is key. Think about how they will be used and work that into your design.

Best practices in marketing suggest using an integrated marketing approach. Use notepads, along with two or three other promotional ideas. Mix and match for best results.
Here are a few examples of how some companies are using note pads to promote their small business.

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Easy promotional notepads ideas:

  • If you run a small shop or ecommerce store, turn your note pads into a shopping list complete with check boxes and lines. Don’t forget to include a teaser at the bottom that promotes something available exclusively at your store.
  • If you own a deli or restaurant, design note pads that showcase your signature sandwich, dessert, or dish!
  • If you’re in the medical industry, create note pads that double as prescription pads, or incorporate a menu of your services or supplements.
  • Use note pads to help promote customer giveaways or as a free incentive for just stopping by to say hello!
  • If you own a landscaping company, use note pads as remeiTo Do List:
    • Use the list above or come up with your own -Write down two ways you can use notepads to promote your small business.
    • Go to weprintquick.com, request a quote and ideas from our knowledgeable sales team and now you are on your way to a new, clever cost effective way to grow your small business.

The Surprising Power of Promotional Products

The Surprising Power of Promotional Products

From can note pads to stress balls to your basic ink pen, promotional items are an integral part businesses advertising and marketing plans across the globe. Millions of promotional items, also known as “swag” “Stuff We All Get”, are given out every year.  Promotional items first appeared in the early-18thcentury, when George Washington used small bronze pins to promote his re-election campaign in 1789.

According to the Promotional Products Association International (PPAI), there are more than 28,000 promotional item distributors and 5,200 manufacturers. These manufactures are successful for one reason: promotional items work. In a PPAI study, 94 percent of respondents said they could successfully recall a promotional product they had received in the past two years; 87 percent said they liked receiving promotional products; and 72 percent said they kept promotional products in their homes or offices. Compared to other forms of advertising, 24 percent said they made a purchase after receiving a promotional item whereas only 4 percent said they purchased after viewing an ad online!

Now that you are aware of the importance of promotional items in marketing, here are some guidelines for choosing the right promotional product for your business or brand.

Link Your Brand with Each Promotion

Almost any product can be turned into a promotional item, but make sure the item you choose is connected in some way with your brand. If you’re a tech company, think branded card readers, USB, mug warmers or smart phone cases. Magnet clips, pizza cutters or tape measures might be the perfect fit for a real estate business. Health care and hospitals could go with pill dispensers, first aid kits or hand sanitizer. Choosing a product that reflects your industry can help your customers connect with your brand.

Choose Functional Items

People keep promotional items that they can use. To successfully market your brand, your promotional item has to be of some use to your consumer. Ink pens tend to stick around in offices, and refrigerator magnets with helpful information in addition to your branding (such as a directory of local numbers associated with your industry.) If you have the budget, think about a bigger item that’s used frequently, like an umbrella or high-quality tote. Choose a product that feels like a useful gift rather than a throw-away advertisement.

Go for High-quality Small Items

While it may be tempting to order 5000 pencils or key chains emblazoned with your logo for next to nothing, think twice before placing that order. Choose smaller (or smaller quantity) high-quality items in lieu of larger (or larger quantity) low-quality items.  If you give away cheap or poorly-made promotional items, people may associate the quality of the items with the quality of your business – a huge negative from a branding perspective.

Make it Pop

Promotional items should have a great design and colors, but should also be unique and interesting. What products would you keep around? What would you show to your friends? Eye-catching and unique promotional products are more likely to stick around and be shown off, which increases the prominence of your brand – and the likelihood other customers will see it.

Consider Your Promotional Item’s Exposure

Along with being functional, tied to your brand, high quality and eye-catching, your promotional item needs to have maximum exposure. Think about how long your item can be used. Avoid perishable or food items because they will be gone quickly. Fragile or glass items can break easily, and seasonal items may only be used a short amount of time.  Also stay away from extremely personal promotional items. The goal of using promotional items to market your brand is so that each piece can be seen — and that won’t happen if your promotional item is tucked away in a cabinet or drawer!

Check out www.coolmarketing.us for a list of all of our promotional products.

 

 

20700 Miles Parkway

Cleveland, OH 44128

216-587-2389

http://www.coolmarkting.us

Benefits of Waterproof Printed Menus

Benefits of Waterproof Printed Menus

  • The menus are durable: Our waterproof material and inks can stand up to spills and messes.
  • Order exact quantities: Order 25, 1,000 or anything in between.
  • Get custom printing: Upload your design, and choose a custom size and more.
  • They last longer than paper and laminated menus

One of the most important print elements for a restaurant is the menu. A well-designed restaurant menu can help patrons pick the foods they want to eat at the restaurant. And a durable, nicely printed menu will give them confidence in ordering what they want from your restaurant.

Our waterproof printed paper also has another great use: waterproof brochure printing and postcards. If you work in an industry where things can get a little messy, but you’d like to be able to hand out brochures or postcards on-site, use this printing option instead. You can expect the same high-quality results when you choose this option, and you’ll know that your brochures and postcards will live up to wear, tear and even liquid spills.

Order your waterproof menu printing from Waterproofprintedproducts.com  and you are sure to be happy with the results. We offer high quality full-color restaurant menu printing services with a variety of options. Our restaurant menus are available in the standard unfolded 8.5” x 11” size, as well as custom sizing with a minimum size of 2” X 2” and a maximum of 12.33” X 18.11”, unfolded.

Menus can be printed with black ink or full color for more complex designs. In addition, Waterproofprintedproducts.com offers die cut and drilling to make your waterproof menu printing project unique for your business. You can be sure the effect will meet your aesthetic needs.

Want different menus designs for different days, times and locations? Utilize our design team to help create the perfect design with a unique brand for your company.

Need a sample to touch and feel the material and printing quality?

Please click on the “contact us” link and request samples and ask any questions you may have.

For an additional benefit we would like to offer a 10% off discount for anyone who orders any waterproof product online.

USE “WEBSPECIAL” AT CHECKOUT FOR 10% OFF YOUR ORDER

 

Read more: http://www.waterproofprintedproducts.com/COUPONS-25.html#ixzz3SmDDXdch