FREE BUSINESS CARDS AND POSTCARDS!

 

 

 

Free Business Card and Postcard Giveaway

 

How many of you are dying to put together a set of unique glossy business cards? It can be costly and often takes a lot of preparation. But today we are offering one lucky participant a chance to win 500 business cards from www.weprintquick.com. (Includes basic design and you must provide WPQ with your own logo).

 

We will be running this contest Moday, April 29th thru Monday, May 13th. We will announce the lucky winners on May 15th. To enter leave a comment on our blog page “The Importance Of  Printed Business Cards” and tell us of any creative ways that you use business cards to market your business?  “Like” us on Facebook and leave a comment as to “why social media is important to building a business” and you could win 500 4×6 full color postcards. (Includes basic design and you must provide WPQ with your own logo).

 

We will select one lucky winner from our blog site and one lucky winner from our Facebook page. Yes, you can possibly win both the Business Cards and the Post Cards.

 

WePrintQuick.Com will also pay for Tax and Shipping!

Please note that you must be a resident of the United States and at least 18 years old to participate. 

 

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**Business Card Contest cannot exceed $93.00 value (includes $45.00 design fee). Postcard Contest cannot exceed $189.00 value (includes $99.00 design fee).

 

 

WePrintQuick.com
20700 Miles Parkway
Cleveland, OH 44128

Tel: (216) 587-2389

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Simple Steps To A Successful Direct Mail Marketing Campaign

Simple Steps To A Successful Direct Mail Marketing Campaign

 

Direct mail has continually been a trusted and effective method of conveying your message to customers.  However, for a direct mail marketing campaign to work, it requires a considerable direct mail printing job, costing both money and time to monitor the results.

Are there ways to conduct a direct mail marketing campaign that is budget-friendly and effective? Here are some ideas to get you started.

 

1. Acquire a Targeted Mailing List

Your direct mail recipient list should be targeted specifically to your researched demographic. Remember all the target customer research you did before you ever got your business off the ground? This information can be helpful in getting a solid mailing list of leads.

A direct mail campaign geared to acquire new customers can get very expensive when you start mailing to untargeted recipients. Your responses end up being much less than the standard, and money is wasted. However, when you aim your direct mail printing materials to targeted individuals, you have a much better chance that they will at least read your material and get a response.

2. Develop a strategy

  • What are you trying to accomplish with your campaigns.  This can be very simple . . . . To acquire new customers, build awareness, invite to an event, etc.  But, you do need to be very clear on this point.
  • Budget – the amount of money you will devote to your campaign over a given period of time
  • Frequency – the number of times you will mail to the same group of prospects over a given period.  I suggest mailing to the same group at least four times in a one year time frame.

2. Choose a Cost-Effective Direct Mail Piece

Postcards: Postcards are economical to print and mail. Postcards are effective for most products or services. Postcards come in a variety of sizes. The reason postcards are effective in generating leads is mainly that your prospect does not need to open anything to see your message. The right offer put in an eye catching design will generate leads. If you would like more information on post card marketing click here.

Pros:
a. Prospect does not have to open anything to see the message. You mail a post card and you make an impression.
b. Unlike other forms of marketing available, people do still manually get their mail. They will at least see your message.
c. Postcards are inexpensive to print and mail. This allows you to reach prospective buyers more often.
d. Postcards results are easily tracked.
e. You can target exactly the prospect you want to reach.

Cons:
a. Limited space your message has to be focused.

Using a simple postcard can save you considerable money on your direct mail printing and provide you a better chance of getting read. With a postcard, there is no envelope to open, which means your recipients are more likely to get your headline message.

Brochures: Brochures are effective for most products or services. They are made in a variety of sizes. The term brochure means they stand alone in the mail and are not inserted into an envelope. Brochures are usually tri-folds or bi- folded pieces. They are best used for products or services that need more space for photos and product information.

Pros:
a. Are effective in generating leads.
b. More space to display product information.
c. You can better position your company’s products and services.
d. Are well suited to build image and corporate identity.
e. If designed properly prospect does not have to open anything to get the main benefit.

Cons:
a. Mailing costs are slightly higher than with postcards.
b. Because of increase space available some feel the urge to load up the piece with too much information. Marketing materials with too much information tend not to be read and end up in the trash. The purpose is to give them enough information to generate interest so they will call you.

3. Test your mail campaign

Test your mailings with a small number of mailings before sending out “the” campaign.  A simple method to accomplishing a test is the A/B split test.  This is where you have a small sample size of say 200.  You mail 100 hundred of your target market a mailing with one headline; and the other 100 a mailing with a different headline to see which mailing will get a better response.

The benefits of using direct mail include:

  • Less competition -because direct mail is not the new shiny object that is promoted these days, there is less competition and a great opportunity for you to stand out from the pack by using this form of marketing.
  • Precise target – you can precisely target you messages to a very specific audience unlike other tactics.
  • Control of the message – you have total control of the message you would like to communicate to your target.
  • Control of the timing – you can time your mailings to coincide with the purchasing timing triggers of your target audience.

The most difficult part of developing a direct mail campaign is getting started.

So commit to start your campaign today and contact WePrintQuick.Com for all of your Print and Direct Mail Needs.

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PRINTING FOR LESS

Printing For Less

For all of your printing needs…visit my website for a list of all products available!

BookMark Print Marketing

BookMark Printing 

In any company’s promotional printing arsenal, bookmarks are a great way to keep your business name in the minds of current and potential customers. Bookmark printing is easy and inexpensive – yet quite useful for a customer.

Bookmark printing jobs can be used for multiple promotional endeavors. Drop one in the bag with every customer purchase. Hand them out at conventions. Include one in every sales letter mailing.  Promote sales, or include as a gift with every customer purchase during.

Bookmark printing is a cost-effective way to get your business name to a large audience and improve branding. The ROI is usually very positive when you consider the goodwill customers receive.

Here are a few important things to consider when designing a bookmark printing order:

Card Stock

Make sure your bookmark printing order has sufficient and quality cardstock.  At least a 14pt premium cardstock should be used.  If you want your bookmark to be sturdy and have a professional look, choose a premium card stock.

Glossy, Matte, or Laminate

Depending on your needs or how you want your bookmark to look, you can choose a glossy UV or smooth matte coating. Another option is simply to laminate the bookmark, which requires additional steps and costs, but will last much longer.

Black & White or Color

If you are using bookmark printing as a promotional device, you should consider full color. Color adds brilliance and charm to a bookmark. Use a well-designed graphic or photo.

Bleeds

Simple bookmark printing can be designed with a simple border. However, if you want to add an additional impact, consider bleed printing. Bleeding means the color and images are printed to the edge of the bookmark.  This may be a little more expensive because more paper is used to get the bleed effect, but the cost can be worth it if you want to impress customers.

Double Sided

Why print on only one side?  Use both sides of a bookmark printing to elaborate on your business, make a call to action, inform of upcoming events, or include a coupon or a simple inspiring message.

Remember however, that apart from your objective of designing a bookmark that not only looks great, your bookmark also has to have maximum marketing effectiveness. If you are unsure whether your design achieves its purpose of maximum marketing effectiveness, you can always ask the help of a printing company. They would be more than happy to help you

Bookmarks are definitely great marketing tools. They are inexpensive to produce yet they have the capability to bombard your target audience with your message continuously. A piece of bookmark slipped inside a book will definitely go along way.

We Print Quick offers a wide range of services to compliment our premium print production services. You can make your life easier by working with one reliable company for all your production needs.

Make your project a success, from start to finish.

If you need something other than what’s listed on the WePrintQuick.Com site, our parent company, Eveready, can provide a quote on nearly anything you might need.

Eveready provides offset printing, digital printing, and large format printing. You can choose from a wide variety of standard & metallic inks, standard & specialty paper, and a full range of coating options, binding services, and finishing services.


Read more: http://www.weprintquick.com/services.html#ixzz2RCsFlHLq

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Growing Your Business In A Down Turned Economy

Growing Your Business In A Down Turned Economy

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Whether you are trying to start up a new business or keep a struggling one afloat, even in a down turned economy, you still must market yourself. However, how can you spread the word about your business when profits are soft and costs are high? Here are some ideas of way you can expand your marketing without expanding your budget.
Build your identity
If you are starting a business, you must have an identity to which customers can relate. The most important part of this is having a set logo, color palette, or slogan that is easy for your customers to remember. This identity will be placed on every business card, piece of stationery, brochure, or advertisement that you publish. If you don’t have a definitive identity, your printer may be able to help you come up with a logo design that works for you.
Business cards
If you spend money on nothing else, you should always invest in business cards. Business cards allow you to share the identity you have created with everyone you meet. You can hand them out to people that visit your business, give them away to contacts you meet on the street, and stick them into every single envelope that leaves your business. They are inexpensive to produce, can start the brand recognition process, and provide the recipient with all the contact information that they need to reach you.
Brochures
Brochures are another marketing tool that are relatively simple to produce and not too expensive to have printed. Your brochure should highlight specific products or services that you offer and include eye-catching pictures. Text should be short, easy to read, and to the point, and the entire brochure should be visually attractive. Brochures can be sent in the mail to interested clients, set out on a counter for customers to pick up, or left behind after you have given a sales pitch.
Website
A website is one of the ways that you can tie all of the previous items together. Domain names are relatively inexpensive, and you can print your website information on your business card. Once on the site, customers can learn more about your business, order brochures, view your presentation, or contact you. It allows you to have a constant presence on the internet to garner clients once unreachable through traditional methods, as well as a way for customers to contact you without having to pick up the phone.
Social Media
As social media giants Facebook, Twitter, Google +, Pinterest, and Linked In play an increasingly integral role in society, most business owners are struggling with the question if they should integrate social media into their company’s marketing strategy? The answer is, yes!  It can’t be overstated how important social media is for business. Whether you are a small business owner, or somebody more focused on large business habits and outcomes, social media matters. Regardless of industry, too, social media has proven to work across the board for many companies.
Here are some tips on how to incorporate social media marketing into your marketing plan:
  • Use social media to ONLY complement your existing marketing activities, not to replace them.  
  • Identify what you want social media to achieve
  • Research the tools available
  • Create a strong profile
  • Avoid persistently broadcasting
  • Respond to feedback
  • Measure your progress
  • Be patient — it will take time to learn how to use social media successfully, and to build your reputation within your chosen networks.
With a little planning, an experienced printer, and some well thought out designs, you can have a marketing plan that is inexpensive to implement yet highly successful. We Print Quick offers a wide range of services to compliment our premium print production services. You can make your life easier by working with one reliable company for all your production needs. WePrintQuick.com gives you professional quality printing for a great deal less than you would expect. We’re an online service provided by Eveready Printing, Inc.

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Branding and First Impressions

First Impressions Really Make a Difference

When you meet a potential new customer, what impression does your marketing material (brochures, business cards, letterhead, flyers etc.) give to a potential customer? Do they scream small business with limited resources? Are they out of date and suggest that your company doesn’t keep up with a changing world?

All of us watch our spending carefully (or should) and many business leaders make the mistake of cutting costs when it comes to marketing materials. But producing high quality marketing materials doesn’t have to break the bank and will undoubtedly bring in new and repeat business.

How do your marketing and sales materials or customer support materials compare to your competition? Who looks like a more successful business? Are they doing a better job of communicating? Do their materials to a better job of outlining the benefits of their products/services? If you are behind, you need to redesign your materials.

The impression you make on customers and potential customers has a direct affect on your revenues.

Various Types of Marketing and Sales Materials:

Take you marketing efforts to the Next Level!


Having the right printed marketing material can make a huge impact on how your company is perceived. The right look and feel of your company’s
brochure, business cards, letterhead, envelopes, and direct mail pieces communicates the overall quality of your company and helps your collateral stand out amongst your competitions.

We Print Quick offers a wide range of services to compliment our premium print production services. You can make your life easier by working with one reliable company for all your production needs.

Make your project a success, from start to finish.


Read more:
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Growing Your Business With Door Hanger Marketing!